Shark Tank India has drawn harsh criticism from contestants in recent times, as it transitions from ‘being empowering’ to ‘being controversy-driven’.
Author: Akanksha Nagar
Goibibo asked to refund passengers after Jet Airways’ abrupt shutdown left them stranded
Holding the travel agency Goibibo liable to pay a refund to the consumers, National Consumer Disputes Redressal Commission sided with the consumers.
Baba Ramdev’s “poisonous medicines of allopathy” comment comes 2 days after SC drops contempt charges
The contempt proceedings against Baba Ramdev began last year when the Indian Medical Association filed a petition against Patanjali’s misleading ads attacking allopathy.
Pay DTH subscribers plummet by over 3 million in just one year
The net active subscriber base of Pay DTH decreased to 61.97 million as of March 31, 2024, compared to 65.25 million subscribers on March 31, 2023, according to TRAI.
MIB recommends GST reduction for digital news subscription
At present, under the IGST Act online news subscriptions are taxed at 18% as Online Information Database Access and Retrieval (OIDAR) services.
Like Meta and Alphabet, Ola Cabs rebranded to Ola Consumer; Experts decode and warn
Experts say stakeholders of Ola Consumer (earlier Ola Cabs) shouldn’t ignore the core cabs business and brand which helped the company build goodwill in the last decade, as it explores new ventures through Ola Electric, Ola Cabs, Ola Share, Ola Coin, Ola Pay, and AI-startup Krutrim.
Brand Reputation trumps Cashback when choosing digital payment platforms
In its latest report to help marketers formulate strategies for digital commerce, Kantar highlights that 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%.
Cross-channel marketing strategies boost conversion rates for fintechs: Clevertap
In its latest report, CleverTap highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence.
DD Free Dish vacant MPEG-2 slots: Prasar Bharati invites applications for allotment
The pubcaster has invited applications for the 81st e-auction for the period from September 5, 2024 to March 31, 2025. E- auction to be tentatively held on August 28.
PepsiCo India CMO Tarun Bhagat takes up additional charge as Lead -away from home channel
Last year, Tarun Bhagat was promoted to the role of Chief Marketing Officer (CMO), India Beverages at PepsiCo.