The agreement also includes rights to stream the NBA Finals in select years, enhancing the global reach and accessibility of NBA content.
Author: Akanksha Nagar
Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years
In a freewheeling conversation, Shekhar Tewari, CEO of Modenik Lifestyle, talks about gradual demand revival in rural areas buoyed by a good monsoon, supportive budget, and increased liquidity. He further discusses the company’s retail expansion plans and growing investments in e-commerce for Dixcy, Enamor, and Levi’s.
Rediffusion launches specialist agency for start-ups – KONJO
The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, Group Director. A full-time CEO for the agency has been identified and will join in October from his current assignment overseas.
Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion
Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.
Bhashini signs MoU with New Media Wing of Ministry of I&B
The collaboration will focus on translation into 12 languages and text-to-text, text-to-speech, speech-to-text, audio localisation, live video/audio translation, and subtitling.
X most utilised publisher to push ads on digital in Q1CY24: TAM
According to the TAM Digital AdEx report, the digital medium witnessed growth in ad impressions by 52 percent in the January -March’24 quarter as compared to the same quarter last year.
BMC’s new OOH advertising policy could do more harm than good, fear stakeholders
While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.
Meta AI is now available in seven new languages including Hindi
Meta AI, the assistant in Meta apps and devices, has been introduced in 22 countries, the newest being Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Cameroon.
DoT signs agreement with two IITs for development of ‘Cell-Free’ 6G access points
The agreement is signed under the Telecom Technology Development Fund scheme of Department of Telecommunications (DoT), designed to provide funding support to domestic companies, Indian startups, academia, and R&D institutions.
Sony Pictures Networks India announces retirement of Ashok Nambissan and Nitin Nadkarni
SPNI announced the retirement of two key leaders- General Counsel Ashok Nambissan and Chief Financial Officer, Nitin Nadkarni, effective August 31, 2024.