Akanksha Nagar – Page 37

Ad volumes on radio increased by 3% in H1 2024 YoY

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

According to the TAM AdEx report, evening was the most preferred time band on the radio for advertising followed by morning and afternoon time bands.

Plea in SC seeks autonomous body to regulate content on OTT, other digital platforms

Of the ~300 new channels launched in APAC, ~100 were Entertainment, ~70 were News and ~50 were Documentaries. (Image source: Unsplash)

PIL filed in the Supreme Court sought a direction to the Centre to set up an autonomous body to monitor and filter content and regulate videos in OTT and other digital platforms in India.

Auction charges eased for private FM radio in uncovered new cities

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

In its latest order, the Ministry of Information and Broadcasting has said that the permission holder in the uncovered new cities including the North East, union territories, and island territories will be charged a 2% annual fee of its gross revenue.

Broadcasters prep legal arsenals to challenge Prasar Bharati’s OTT plans

Siti Networks Ltd narrowed its consolidated loss to Rs 204.5 crore in FY24 from Rs 314.5 crore in FY 23

Complaints, petitions, and a push for guidelines review are all on the table for Prasar Bharati, as private players raise red flags and get wary of increased competition with the launch of public OTT.

Prasar Bharati OTT likely to be launched on September 15: EXCLUSIVE

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Last month, the public service broadcaster invited submissions for the integration of various applications, including gaming, OTT, and educational apps into its platform and also sought onboarding linear satellite TV channels.

47% Indian consumers influenced by short-form videos while making purchases

Nearly 50% of Indians watch short-form videos for more than 30 minutes a day, with 29% spending more than 60 minutes a day, says the report by ShareChat and Moj.

A report by ShareChat and Moj highlights that short-form videos have become a staple in the daily lives of Indian consumers as 81% of consumers actively watch bite-sized form of content.

AIDCF criticises Prasar Bharati for onboarding private TV channels for its OTT; writes to MIB

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

The All India Digital Cable Federation (AIDCF) has urged the Ministry of I&B to withdraw Prasar Bharati’s notice inviting TV broadcasters for its soon-to-be-launched OTT platform, as the same disrupts uplinking and downlinking guidelines.

Ad volumes on movie TV channels down by 4% in H1 2024

In H1’24, < 20-second ads size in movie channels witnessed a 3% increase in ad volume share compared to H1'23. (Image: Unsplash)

Compared to the first half of the 2023, the ad volumes saw a decrease this year, according to the TAM report. Also, hindi movie channels had the highest share of ad volumes in H1’24 at 41%.

Martech tools enable sustainable, profitable business models, says Neelima Burra of Luminous Power Technologies

India Premier League (IPL) has been one of the biggest brand investments and channel engagements for us, says Neelima Burra, chief strategy and transformation officer, Luminous Power Technologies.

With plans to transition into a consumer-technology brand, Luminous Power Technologies is strengthening itself beyond just the inverters, this year. Burra, chief strategy and transformation officer, talks about investing in AI for marketing and retail expansion.

IPL valuation down to Rs 82,700 crore amid media rights uncertainty

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

IPL ecosystem valuation has decreased by 10.6% y-o-y due to the shift in market dynamics – including Zee-Sony failed merger, consolidation between Viacom18 and Star India, among others.