Thums Up rolls out ad film with Manu Bhaker

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

As part of its campaign ‘Utha Thums Up, Jagaa Toofan’ which also features Sift Kaur Samra, Lovlina Borgohain, Nikhat Zareen, Rubina Francis, and Sakshi Kasana, the film has been conceptualised by Ogilvy.

Leo Burnett India appoints Sonal Chhajerh, Pravin Sutar as National Creative Directors

Sonal Chhajerh (R) leads the P&G Whisper account and was instrumental in the ‘Missing Chapter’ campaign. Pravin Sutar has been heading the creative in Leo Burnett Bangalore and has been managing brands including Ikea, ACKO, RedBus, Kingfisher, Heineken, and Lenovo.

In their previous roles with Leo Burnett India, Sonal Chhajerh was Groupe Executive Creative Director and Pravin Sutar was Head of Creative, Leo Burnett Bangalore.

BIS sets up dedicated department for standardisation in Ayush sector

Bureau of Indian Standards has expedited standardisation activity in the Ayush sector.

The new department by the Bureau of Indian Standards will focus on promoting safety, efficacy, and quality of Ayush products and practices. It has formed seven sectional committees to address specific systems.