Author: Akanksha Nagar

BMC’s draft guidelines to regulate hoardings are to be unveiled today

The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.

The guidelines from the Brihanmumbai Municipal Corporation come after the tragic Ghakopar incident of an illegal ad hoarding collapse that took 17 lives, in May. In its investigation, BMC found 306 unauthorised hoardings in the city.

EXCLUSIVE: MIB’s Ashwini Vaishnaw holds introductory meetings with industry bodies

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

This marks Ashwini Vaishnaw’s first meeting with the industry bodies. He took charge of the Ministry for Railways, lnformation and Broadcasting, and Electronics & Information Technology, three weeks ago.

BREAKING: MIB advisory on SDC; Only Food & Health sectors to upload self-declaration certificate for ads

On June 25, Ministry, while addressing the issues and softening its stance on the SDC matter, noted that it wants to work towards limiting the scope to the food and health sector. (Representative image by Josh Frenette via Unsplash)

The advisory by the Ministry of Information and Broadcasting comes after it met with
the industry stakeholders including Meta, Google, ISA, DNPA, and others on June 25, where it acknowledged the suggestion to limit the mandate to the food and health sectors only.

Homegrown Twitter-copy Koo to shut down after failed acquisition talks

Koo gained prominence in 2021 after several ministers endorsed it amid a row between the Indian government and X, which was then known as Twitter.

Once touted as X (formerly Twitter) rival, Koo had positioned itself as the homegrown alternative to X. Co-founders say Koo could have easily scaled internationally and given India a global brand that was truly made in India and this dream will remain.

Crackdown on surrogate ads: Government to soon issue elaborated guidelines for advertisers

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Having observed liquor brands flouting the current misleading ads regulations and ASCI guidelines, the Department of Consumer Affairs is working on releasing these guidelines soon. The committee is already near finalising the guidelines.

Fundamental for finfluencers to understand depth of promoting claims: Sharan Hegde

"If one’s only source of income is through paid promotions, SEBI could introduce stricter regulations, which might prevent companies involved in finance from advertising through influencers," says Sharan Hegde.

The finfluencer and Co-Founder of 1% Club, Sharan Hegde, breaks down the impact financial influencers will have after SEBI rules. He notes that the stock market and trading influencers will have to rethink their revenue strategies, whereas those who are just educating about personal finance might not be hit hard.