Akanksha Nagar – Page 38

Cross-channel marketing strategies boost conversion rates for fintechs: Clevertap

As of 11 December 2024, all major PEs have successfully registered their message transmission chains with Access Providers.

In its latest report, CleverTap highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence.

DD Free Dish vacant MPEG-2 slots: Prasar Bharati invites applications for allotment

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

The pubcaster has invited applications for the 81st e-auction for the period from September 5, 2024 to March 31, 2025. E- auction to be tentatively held on August 28.

PepsiCo India CMO Tarun Bhagat takes up additional charge as Lead -away from home channel

Last year, Tarun Bhagat was promoted to the role of CMO, India Beverages at PepsiCo. He started his journey with the company in 2008.

Last year, Tarun Bhagat was promoted to the role of Chief Marketing Officer (CMO), India Beverages at PepsiCo.

Media agencies fear BMC outdoor ad policy to negatively impact ad investments

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

The recently released BMC draft policy on outdoor advertising has sparked a debate in adland over ambiguities and stringency.

Thums Up rolls out ad film with Manu Bhaker

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

As part of its campaign ‘Utha Thums Up, Jagaa Toofan’ which also features Sift Kaur Samra, Lovlina Borgohain, Nikhat Zareen, Rubina Francis, and Sakshi Kasana, the film has been conceptualised by Ogilvy.

Prasar Bharati to form ‘sports rights’ committee for its upcoming OTT platform

Siti Networks Ltd narrowed its consolidated loss to Rs 204.5 crore in FY24 from Rs 314.5 crore in FY 23

In its recently released ‘Content Sourcing Policy’, which Storyboard18 reported exclusively, Prasar Bharati reveals constituting a Sports Rights Negotiation Committee to source rights to sporting events.

Brand ethos and offerings trump ‘Made in China’ label: Nipun Marya of iQOO

During the upcoming festive season, the smartphone market should see a growth of 10% in terms of sales, says Nipun Marya, CEO, iQOO.

CEO Nipun Marya highlights iQOO’s commitment to co-creation with its consumers, a key factor in the brand’s reception and growth, despite being a Chinese company in the Indian market.

Vector Brand Solutions appoints Gaurav Soi as President-Business

Vector Brand Solutions appoints Gaurav Soi as President – Business.

With previous stints mainly at Grey, Havas and Dentsu Webchutney, Gaurav Soi comes with over 20 years of experience in formulating marketing communications and business growth strategies.

Leo Burnett India appoints Sonal Chhajerh, Pravin Sutar as National Creative Directors

Sonal Chhajerh (R) leads the P&G Whisper account and was instrumental in the ‘Missing Chapter’ campaign. Pravin Sutar has been heading the creative in Leo Burnett Bangalore and has been managing brands including Ikea, ACKO, RedBus, Kingfisher, Heineken, and Lenovo.

In their previous roles with Leo Burnett India, Sonal Chhajerh was Groupe Executive Creative Director and Pravin Sutar was Head of Creative, Leo Burnett Bangalore.

BIS sets up dedicated department for standardisation in Ayush sector

Bureau of Indian Standards has expedited standardisation activity in the Ayush sector.

The new department by the Bureau of Indian Standards will focus on promoting safety, efficacy, and quality of Ayush products and practices. It has formed seven sectional committees to address specific systems.