Akanksha Nagar – Page 39

DoT suspends two telemarketing firms over sending 5.5 cr fraud SMSes

In March 2023, the government extended the Prevention of Money Laundering Act (PMLA) to cover specific activities related to virtual digital assets to combat digital fraud in the sector. (Image source: Unsplash)

The Department of Telecommunications (DoT) has suspended the operations of V-con Intelligent Security (part of the Videocon Group) and OneXtel Media for sending 55.5 million fraudulent SMSes to users since January 2024.

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

EXCLUSIVE: Radio sector demands de-linking NOTEF, GST revision, and mandate for ‘radio on mobile’

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

During a consultation meeting chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, stakeholders from the radio sector urged that content restrictions should be removed and news and current affairs content should be allowed on radio. Further, recommendation was made to reduce the GST on radio to 5 percent from 18, at present.

NFDC and Netflix partner to upskill voice-over artists in India

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

Through the partnership, the public sector enterprise National Film Development Corporation (NFDC) has launched an upskilling program ‘The VoiceBox’- which includes training and assessment of artists across seven major cities in the country.

Broadcasters concerned over TN govt-owned Arasu Cable TV unpaid dues worth Rs 500 cr

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Multiple broadcasters have raised concerns regarding unpaid dues which have been outstanding for over a year.

The Salt Inc. acquires Simplus Information Services to build financial content muscle

This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric AI product and Simplus’s content intelligence in the financial domain.

The consolidated business will offer a wider range of content services to existing and new clients, allowing The Salt Inc. to cater to a broader spectrum of conversation needs for brands across multiple sectors.

MIB, industry stakeholders discuss unified content rating system for digital platforms: Exclusive

During a roundtable which was chaired by Ashwini Vaishnaw, Minister for Information and Broadcasting, industry stakeholders emphasised on the need of the rating system. (Image: Amith Nair via Unsplash)

A meeting chaired by MIB’s Ashwini Vaishnaw discussed adopting a unified content rating system for digital platforms.

EXCLUSIVE: BMC mulls releasing new outdoor advertising policy by August-end

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

Brihanmumbai Municipal Corporation (BMC) has drafted a revised OOH advertising policy following the Ghatkopar incident which mandates hoarding height at not more than 100 ft and could ban video ads on DOOH.

KFC India appoints FCB India as creative agency

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

Earlier Storyboard18 broke the news of the fast food brand’s creative mandate going up for grabs, with top agencies participating in the pitch to get the business in the capital, Delhi. FCB India has replaced Ogilvy India as KFC India’s creative agency.

DB Corp’s net profit grows 49.7 percent y-o-y in Q1FY25

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

Home to flagship newspapers such as Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, DB Corp, has reported an 8.4 percent growth in its advertising revenue to Rs 4,277 million for Q1 FY2025.