Author: Akanksha Nagar

Unified system to address misleading ads underway

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

Single system will help the government to streamline customer complaints because the current framework of multiple redressal platforms cause delays.

Exclusive: Prasar Bharati releases Content Sourcing Policy; reveals policies for upcoming OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

In its ‘Content Sourcing Policy’, Prasar Bharati has mentioned special provisions for ad insertions on its upcoming OTT platform, reveals category of channels and outlines right to increase or decrease the capacity of on-boarding private channels.

JV of Nestlé India & Dr. Reddy’s appoints Shantaprasad Nagarmath as CEO

Shantaprasad Nagarmath earlier was the Head- Consumer Business (OTC plus Nutrition) at Dr. Reddy’s Laboratories for the last one-and-a-half years.

Associated with Dr. Reddy’s Laboratories for the last one-and-a-half years, Shantaprasad Nagarmath now has been elevated to the role of CEO to lead the newly formed joint venture between Dr Reddy’s and Nestle Health Science.

BMC releases ad hoarding policy; Revises SOPs, specifies liability

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.

‘Brand Tax’: Experts urge for clear guidelines, say ‘brand subscription fee’ can hinder innovation, growth

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

The tax department urges conglomerates to charge ‘royalty’ fees from their subsidiaries for use of brand names and logos and subsequently pay 18% goods and services tax (GST) on that. Experts discuss how just is this ‘brand tax’.