Author: Akanksha Nagar

Advertisers start compliance with ‘self-declaration certificate’ norm, more than 6K entries uploaded

Advertisers across categories such as FMCG, automobile, broadcasters, BFSI, consumer durables, and D2C players submitted the Self-Declaration Certificates on both Press Council of India and the Ministry of Information and Broadcasting portals.

Around 6,000 self-declaration certificates (SDCs) were uploaded for digital and print ads on the Press Council of India portal and more than 700 SDCs for the TV and radio ads on the Ministry of Broadcasting portal. However, around 20% of these submissions were the testers and dummies as advertisers still navigate the mechanism.

Dark side of dark stores: Q-comm brands like Blinkit, Zepto are quickly losing consumer trust

Given the recent and ramped-up raids by FSSAI, quick-commerce platforms are being more cautious regarding hygiene practices.

Quick-commerce platforms are under scanner for unhygienic and unsafe practices. While the focus on valuation is significant for brands like Blinkit and Zepto, neglecting operational standards can be detrimental, denting consumer trust and brand value.

Self-Declaration Certificate mechanism comes into effect: All you need to know about guidelines, applicability

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector.

Starting 18th June, advertisers have started to comply with the ‘self-declaration certificate’- a directive by Supreme Court to curb the misleading ads. Over the past few weeks, industry stakeholders have urged the Ministry of Information and Broadcasting to extend or postpone the implementation, and raised serious concerns.

Dentsu announces key elevations for global expansion of Dentsu Lab

Each Dentsu Lab will be overseen by dedicated local leadership, to be announced in the coming months, with a team of specialists working to bring a range of services to market.

Sven Huberts and Naoki Tanaka have been elevated to lead the global rollout of Dentsu Lab Tokyo. First Labs opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru.

Cheil X hires Anurag Tandon as Chief Growth Officer

In his new role, Tandon will lead the newly opened Cheil X Mumbai office. He is a seasoned business leader with more than twenty years of experience.

A seasoned business leader with more than twenty years of experience, Tandon will lead the newly opened Cheil X Mumbai office in addition to the growth charter.

Disney+ Hotstar introduces ‘pause ads on CTV’ feature

In addition to pause ads, Disney+ Hotstar offers advertisers a diverse suite of CTV ad formats including auto-expanding CTV billboards, prerolls & midroll ads, and click-to-WhatsApp integrations.

The launch of pause ads has generated interest among Disney+ Hotstar’s clients in the CPG, FMCG, F&B, and Auto sectors; Marico, Mondelez and ITC have been amongst the early adopters.

Govt mulls new proposal to regulate UGC on social media under broadcast services bill

The TAM-AdEx report claimed that digital medium witnessed an increase in ad impressions by 8% in the first half of 2024 as compared to the same period in 2022. Also, H1 2024 saw a notable 3% increase compared to the same period in 2023.

The government is mulling a significant new proposal, in the Broadcast Services Regulation (BSR) Bill, to include User Generated Content on social media platforms, when such content is put out by “professionals”.