Author: Akanksha Nagar

India’s smartphone shipments fell 2% in Q2 CY24: Counterpoint Research

Additionally, in Q2, 5G smartphone shipments in India hit a record 77% share of the overall smartphone market. (Graphic source: Counterpoint Research)

According to the ‘Monthly India Smartphone Tracker’ report by Counterpoint Research, the decline was influenced by a heatwave, a seasonal slump, and slower demand from Q1 CY24.

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Categorized as Digital Tagged

Govt consulting stakeholders on framing fresh legislation to combat deepfake menace

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

The Ministry of Electronics and Information Technology (MeitY) has emphasised on notifying current IT rules and introducing fresh legislation that will mandate social media platforms to tackle the menace of deepfakes. Ministry has further pushed digital intermediaries to act fast on deepfake grievances received.

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Categorized as Digital Tagged

3% drop in TV ad volumes in H1 2024 y-o-y: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

During the first half (January-June) of 2024, GEC outperformed News channels as the leading genre for advertising, similar to the same period in 2023.

SW Network wins digital mandate for Haier Appliances India

The collaboration will leverage integrated social media marketing, content marketing, and website development services to elevate Haier's presence in the Indian consumer market.

The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.

Central Consumer Protection Authority disposes 100% cases in 2022-2023

The information on consumer cases was given by the Union Minister of State for the Ministry of Consumer Affairs, Food and Public Distribution, BL Verma in a written reply in the Rajya Sabha, on July 30.

Department of Consumer Affairs has revamped the National Consumer Helpline (NCH) which has emerged as a single point of access to consumers across the country for grievance redressal at pre-litigation stage.

Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.