Akanksha Nagar – Page 34

ADIF challenges Google’s dominance in online advertising; files complaint with CCI

By launching stores in India, Google aims to replicate Apple's retail strategy

The complaint by the Alliance of Digital India Foundation highlights how Google imposes unfair conditions on advertisers in the realm of online search advertising, through its ad policies. Also addresses Google’s practices regarding YouTube ad inventory.

Bisk Farm secures injunction against Parle Biscuits in trademark dispute

Bisk Farm adopted the mark 'Top Gold' for one of its biscuits in 2005 and secured statutory protection through trademark and copyright registrations. Recently, it was noticed that Parle Products launched a new product in the same category under the name 'Top Gold Star'.

Parle Products has purported to infringe the registered mark of Bisk Farm ‘Top Gold’ by way of malafide adoption of ‘Top Gold Star’. The Court passed a stay order restraining Parle from selling and marketing their product under a similar brand name until August 27, 2024.

US govt sues TikTok over child privacy violations

TikTok, which shifted its global headquarters to Singapore in 2020, now faces heightened scrutiny not only in Canada, but also in Europe and the United States.

The civil lawsuit is against TikTok owner ByteDance and its affiliates for violations of the Children’s Online Privacy Protection Act. In 2019, the US government sued Musical.ly (also owned by ByteDance) for similar violations.

Telcos fear TRAI’s new quality norms to raise costs, compliance burden

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

On August 2, TRAI released revised Standards of Quality (QoS) of service for access and broadband services which included penalties on telcos and network performance disclosures. The rules will come into effect from October 1.

Broadcasting Bill draft leaves industry divided; concerns raised over censorship, excessive regulation

With multiple layers of stringency, the second draft proposes to regulate broadcasters, OTTs, and content creators under one umbrella of rules, who are liable for heavy penalties in case of violation.

Broadcast Bill draft emphasises methodology for audience measurement; promotes multiple agencies

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The second draft of the Broadcast Bill contains a proposal similar to the one mentioned in the first draft, which is about establishing a framework for audience measurement and the sale of ratings data. Industry urges Ministry to instead focus on working on one robust agency.

Meesho appoints former Flipkart exec Surojit Chatterjee as independent director

The appointments are said to be instrumental in navigating the evolving e-commerce landscape and advancing Meesho's strategic goals to become the preferred e-commerce destination for the next billion users in the country. (Image source: Moneycontrol)

E-commerce company Meesho has appointed four seasoned business leaders as new independent directors including Rohit Bhagat (currently the non-executive chairman of PhonePe), Kalpana Morparia and Hari S. Bhartia.

Hoarding collapse in Thane; left two injured, vehicles damaged

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

A large wooden hoarding fell on a busy Shahjanand Chowk area in Kalyan (West) on August 2, amidst heavy rains. People concerned with the matter are being probed.

Tata Play drops Sony Channels citing low viewership; Sony calls it arbitrary

On August 1, Tata Play started removing the SPNI channels from the subscription plans of about 10 million users and had then said it would continue to undertake this process over the next few days and accordingly plans to adjust monthly charges.

SPNI calls out the ‘low viewership’ narrative misleading. Harit Nagpal, MD & CEO, Tata Play, says the DTH service provider is streamlining its channel packs to optimise prices for customers.

Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk

"Aligning targeted ads with sports content ensures brands reach the right audience at the right time, enhancing ad spend efficiency and boosting conversion rates," says Tejinder Gill of The Trade Desk.

Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.