At 88% of ad impressions, programmatic most popular method for promoting ads on digital

The TAM-AdEx report claimed that digital medium witnessed an increase in ad impressions by 8% in the first half of 2024 as compared to the same period in 2022. Also, H1 2024 saw a notable 3% increase compared to the same period in 2023.

In terms of applications, YouTube witnessed the highest number of digital ad impressions at 38% in the first half of 2024, according to the TAM AdEx report.

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TRAI puts OTT comms app regulation on backburner; prioritises Satcom spectrum framework

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

Telecom Regulatory Authority of India (TRAI) Chairman Anil Kumar Lahoti said it will expedite the process for satellite spectrum pricing before taking up the issue of regulation for over-the-top (OTT) apps like WhatsApp, Telegram, and Google Meet.

Industry endorses withdrawal of draft Digital Competition Bill

Experts argue that the timelines (under draft DPDP rules) appear very difficult to comply with.

Within six months of release, the Digital Competition Bill draft is likely to be scrapped, with concerns raised over its proposed ex-ante regulatory framework, vagueness and potential impact on MSMEs.

Jio, Airtel, Vi urge Telecom Minister Scindia to regulate Google, WhatsApp

Minister Scindia said that regulating OTTs comes under the domain of the Ministry of I&B.(Image source: News18)

Telecom Minister Jyotiraditya Scindia met senior officials of telcos including Bharti Airtel , Reliance Jio and Vodafone-Idea to discuss adjusted gross revenue (AGR) and urged telcos to take up service quality and curb pesky calls on priority.

FDI in Information & Broadcasting sector drops 31% in Q1 FY25

The newly elected President, Kevin Vaz, remarked, “It is an honour to take on this responsibility at such a transformative time for the media and entertainment sector. India’s appetite for content is unmatched, making it a unique market where all forms of media continue to grow, while Indian content increasingly gains international recognition furthering India’s soft power globally."

The I&B sector attracted foreign direct investment worth Rs 3,374 crore in the first quarter of the current fiscal, according to the Department for Promotion of Industry and Internal Trade (DPIIT).

India pushes to bring online gaming companies under stricter framework at FATF

The nature of quick commerce— high frequency, hyper-local targeting, impulse buys—makes it ideal for performance marketing. But it’s also what opens the floodgates to fraud. (Image source: Unsplash)

At the Financial Action Task Force (FATF) in Paris, India is pushing for the inclusion of online gaming companies under the ambit of anti-money laundering or countering the financing of terrorism framework.

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National Consumer Helpline issues Rs 1 crore refund to aspirants/ students of various coaching centres

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

Secretary of Department of Consumer Affairs Nidhi Khare said that the government is dedicated to safeguarding the rights of consumers, especially students who invest their precious time and resources in pursuing their dreams.