A joint report by Bain & Company and Myntra says that over 90% of the top 50 global brands are already present in India. The report claims that India’s lifestyle market will reach $210 billion by 2028 with 18%–22% online penetration.
Author: Akanksha Nagar
X files antitrust lawsuit against Global Alliance for Responsible Media
Elon Musk’s X has accused the advertising group of illegally boycotting companies and using other indirect tactics to target disfavored platforms, content creators, and news organisations.
TRAI urges telcos to take immediate action to curb pesky calls
The Telecom Regulatory Authority of India held a meeting with access service providers and telemarketers on unsolicited calls and sought proactive action from all the stakeholders.
Prasar Bharati on the lookout for Director General for Doordarshan and Akashvani
The appointed candidates (in this case Director General for both Doordarshan and Akashvani) will receive a monthly salary ranging from Rs. 2,05,400 to Rs. 2,24,400, and the deputation period is three years.
Govt’s new rules for surrogate ads to be released within next quarter: Exclusive
The draft is undergoing an exhaustive consulting process with the key stakeholders and has introduced digital under its purview for the first time. It also urged a distinction between celebrities endorsing ‘brand extension’ and the celebrities associated with ‘restricted’ brands and introduce bans and penalties in case of violations.
Ad spends likely down by 30% for alco-bev brands as govt cracks whip on surrogate ads
With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.
Zepto likely to move headquarters from Mumbai to Bengaluru; to save up to Rs 50 lakh in rent
The move will cost Zepto around Rs 4 crore. Also, the quick-commerce company will bear relocation expenses for employees willing to relocate.
Marico expects digital-first portfolio to close FY25 at Rs 600 crore; Q1 FY25 ad spends at Rs 240 crore
The FMCG major closed Q1FY25 at Rs 2,643 crore in revenue and volume growth of 4% in the domestic business. Saugata Gupta, MD & CEO, expects to sustain the improving trajectory based on increasing penetration and growth revived in traditional trade.
Creatives cross with clients for scraping their ideas
Brands need to think of the agency / creative partner as collaborators rather than service providers or vendors that are meant to be squeezed.
Neeraj Vyas to leave Sony Pictures Networks India
Vyas, Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will be leaving the company effective August 31, 2024.