Author: Akanksha Nagar

MIB, industry stakeholders discuss unified content rating system for digital platforms: Exclusive

During a roundtable which was chaired by Ashwini Vaishnaw, Minister for Information and Broadcasting, industry stakeholders emphasised on the need of the rating system. (Image: Amith Nair via Unsplash)

A meeting chaired by MIB’s Ashwini Vaishnaw discussed adopting a unified content rating system for digital platforms.

EXCLUSIVE: BMC mulls releasing new outdoor advertising policy by August-end

Central Bureau of Communication says that the OOH agency should have a minimum turnover of Rs 1 crore per annum in the last two fiscal years, in Delhi.

Brihanmumbai Municipal Corporation (BMC) has drafted a revised OOH advertising policy following the Ghatkopar incident which mandates hoarding height at not more than 100 ft and could ban video ads on DOOH.

KFC India appoints FCB India as creative agency

FCB India was selected after a multi-agency pitch and will focus on strengthening KFC’s relevance and recruiting next gen KFC consumers. (Representative image by Syed Hussaini via Unsplash)

Earlier Storyboard18 broke the news of the fast food brand’s creative mandate going up for grabs, with top agencies participating in the pitch to get the business in the capital, Delhi. FCB India has replaced Ogilvy India as KFC India’s creative agency.

DB Corp’s net profit grows 49.7 percent y-o-y in Q1FY25

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

Home to flagship newspapers such as Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, DB Corp, has reported an 8.4 percent growth in its advertising revenue to Rs 4,277 million for Q1 FY2025.

DViO secures marketing mandate for Attero

The strategy by DViO will also focus on scaling its Extended Producer Responsibility (EPR) and ITAD services, creating demand for green metal, e-waste acquisition from both corporate entities and end consumers, and promoting lithium-ion battery recycling and the demand for Attero's recycled materials.

As part of the mandate, DViO will develop and execute a comprehensive digital growth strategy for Attero- the electronic waste and battery recycling company.

Google, Tata Motors, Amazon, Jio and Apple are the most inclusive brands in India: Kantar

A staggering 68% Indians claim to have been discriminated against, and in majority of cases in commercial places and brand touchpoints, which is substantially higher than the global figure which stands at 46%.

Despite progress made by some brands, the Brand Inclusion Index 2024 by Kantar reveals a significant inclusion gap that businesses must address. It identified that brands who fail to address discrimination, risk alienating a significant portion of their customer base.

Broadcasters question Prasar Bharati’s role in the private sector: EXCLUSIVE

The newly elected President, Kevin Vaz, remarked, “It is an honour to take on this responsibility at such a transformative time for the media and entertainment sector. India’s appetite for content is unmatched, making it a unique market where all forms of media continue to grow, while Indian content increasingly gains international recognition furthering India’s soft power globally."

During a stakeholders’ consultation meeting, chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, broadcasters suggested that Prasar Bharati and DD Free Dish restrict itself to DD channels to educate the masses. The cable TV industry has also raised various objections including advertising time on Pay TV channels.