Akanksha Nagar – Page 32

Tonic Worldwide bags digital mandate for Greenply

The Greenply account will be managed by the Tonic Worldwide's Mumbai office.

Tonic Worldwide will serve as the digital partner for Greenply with a goal to amplify the brand’s digital footprint.

Sreejesh, Manu Bhaker issue legal notices to brands over publicity rights violations

Sports marketing agencies including Baseline Ventures and IOS Sports have issued legal notices to brands on behalf of PR Sreejesh and Manu Bhaker.

Manu Bhaker won two bronze medals at the 2024 Summer Olympics, PR Sreejesh has been an integral part of the Indian men’s hockey that won the bronze medal.

BMC releases ad hoarding policy; Revises SOPs, specifies liability

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.

‘Brand Tax’: Experts urge for clear guidelines, say ‘brand subscription fee’ can hinder innovation, growth

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

The tax department urges conglomerates to charge ‘royalty’ fees from their subsidiaries for use of brand names and logos and subsequently pay 18% goods and services tax (GST) on that. Experts discuss how just is this ‘brand tax’.

Genpact appoints Sanjeev Vohra as Chief Technology and Innovation Officer

Sanjeev Vohra, as Genpact's first Chief Technology and Innovation Officer brings more than 30 years of technology, consulting and industry expertise. Most recently, he served as the global lead of Accenture Applied Intelligence where he spearheaded the aggressive growth of Accenture’s Data and AI business.

As the first CTO at Genpact, Vohra aims to accelerate AI and advanced technology roadmaps. He will report to President and CEO, Balkrishan Kalra.

IPG Mediabrands opens global centre of excellence office in Pune

IPG Media brand new centre of excellence in Pune is expected to more than double its headcount over the next two years. The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees including a rooftop sports area with facilities for basketball, tennis, and a gym, along with a walking track.

The new Pune office will serve over 500 clients globally. The agency expects India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years.

Enormous Brands onboards Sindhu Sharma as NCD (North)

Sindhu Sharma joins Enormous from Lowe Lintas where she served as the Executive Creative Director working for clients such as Google, Whirlpool, India Gate, Pernod Wines, OLX, and Nescafe.

Sindhu Sharma joins Enormous Brands from Lowe Lintas where she served as the Executive Creative Director. Prior to which, she held multiple leadership roles at Mullen Lintas, including Executive Creative Director and Group Creative Director.

‘Media planning heavily dominated by influencer marketing, CTV ads’

AI is gradually becoming the heart of the CTV advertising experience and has transformed linear television advertising into more engaging, personalised, and measurable programmatic-driven advertising, says Nikhil Kumar of mediasmart.

Kumar, Chief Growth Officer of mediasmart, discusses key advertising trends and how interactive CTV commercials during marquee properties like Olympics maximises audience engagement.

Ajoy Chawla of Titan Company: Amid competitive intensity, need to step up marketing investments tactically

Titan Company reported a marginal decline in standalone net profit to Rs 715 crore in Q1FY25. Talking about cost-optimisation strategies, and future growth prospects, Chawla, CEO of jewellery division discusses witnessing pent-up demand this quarter (post-budget) and its growing retail presence both in India and outside.

Hakuhodo launches martech data labs in India; appoints Shweta Sharma as CEO

Leading the charge as CEO of Hakuhodo Data Labs India is Shweta Sharma, the Chief Business Officer of AdGlobal360 India.

Hakuhodo Data Labs India will be based out of Gurugram. The move is followed by the launch of e-Genie- an omnichannel e-commerce media optimisation platform, developed through a collaborative effort between Hakuhodo Japan and AdGlobal360 Innovation Lab.