Akanksha Nagar – Page 31

Reliance Retail to transfer FMCG brands to RCPL to boost market share

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

Reliance Retail is planning to transfer its multiple FMCG brands including Campa and Independence to Reliance Consumer Products Ltd (RCPL) to expand and scale up its FMCG business.

Unearthing Mamaearth: Decoding consumer feedback

When launched in 2016, it came as a saviour to consumers looking for toxin-free products made with natural ingredients and a focus on sustainability. It is in fact known to be the fastest digital-first brand to attain a revenue of Rs 1,000 crore. (Image source: LinkedIn)

Honasa Consumer’s hero brand Mamaearth, which started its journey eight years ago, has been dealing with negative consumer feedback, while also trying hard to push its products offline. Yet, investors remain bullish – what’s behind their confidence?

Virat Kohli-backed Wrogn’s revenue down 29% in FY24

Earlier in June, Virat Kohli-backed Wrogn had raised Rs 125 crore ($15 million) from Aditya Birla Group-owned TMRW House of Brands.

The men’s apparel brand Wrogn’s revenue has dipped by 29% and losses surged by 28% in FY24.

Probe finds Amazon, Walmart’s Flipkart breach competition laws in India

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

The e-commerce giants Amazon and Flipkart were engaged in anti-competitive practices by favouring select sellers on their platforms, according to the probe conducted by the Competition Commission of India (CCI).

Panasonic to end 37 year partnership with International Olympic Committee

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

Panasonic has agreed not to extend the agreement after the expiration of the current contract term at the end of December 2024.

Ad volumes on radio increased by 3% in H1 2024 YoY

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

According to the TAM AdEx report, evening was the most preferred time band on the radio for advertising followed by morning and afternoon time bands.

Plea in SC seeks autonomous body to regulate content on OTT, other digital platforms

Of the ~300 new channels launched in APAC, ~100 were Entertainment, ~70 were News and ~50 were Documentaries. (Image source: Unsplash)

PIL filed in the Supreme Court sought a direction to the Centre to set up an autonomous body to monitor and filter content and regulate videos in OTT and other digital platforms in India.

Auction charges eased for private FM radio in uncovered new cities

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

In its latest order, the Ministry of Information and Broadcasting has said that the permission holder in the uncovered new cities including the North East, union territories, and island territories will be charged a 2% annual fee of its gross revenue.

Broadcasters prep legal arsenals to challenge Prasar Bharati’s OTT plans

Siti Networks Ltd narrowed its consolidated loss to Rs 204.5 crore in FY24 from Rs 314.5 crore in FY 23

Complaints, petitions, and a push for guidelines review are all on the table for Prasar Bharati, as private players raise red flags and get wary of increased competition with the launch of public OTT.