Akanksha Nagar – Page 31 – storyboard18

X most utilised publisher to push ads on digital in Q1CY24: TAM

According to TAM Digital AdEx report, excluding Twitter, YouTube.com was the leading publisher during Q1CY24 as compared to Q1CY23. (Photo by Firmbee.com on Unsplash)

According to the TAM Digital AdEx report, the digital medium witnessed growth in ad impressions by 52 percent in the January -March’24 quarter as compared to the same quarter last year.

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

Meta AI is now available in seven new languages including Hindi

Meta is soon to add new features to Meta AI- including photo editing.

Meta AI, the assistant in Meta apps and devices, has been introduced in 22 countries, the newest being Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Cameroon.

DoT signs agreement with two IITs for development of ‘Cell-Free’ 6G access points

With 6G, access points can serve multiple clients simultaneously. (Image source: Kvistholt Photography, Unsplash)

The agreement is signed under the Telecom Technology Development Fund scheme of Department of Telecommunications (DoT), designed to provide funding support to domestic companies, Indian startups, academia, and R&D institutions.

Sony Pictures Networks India announces retirement of Ashok Nambissan and Nitin Nadkarni

SPNI bids adieu to Ashok Nambissan, General Counsel (left) and Nitin Nadkarni, Chief Financial Officer (right).

SPNI announced the retirement of two key leaders- General Counsel Ashok Nambissan and Chief Financial Officer, Nitin Nadkarni, effective August 31, 2024.

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Rural revival, good monsoons, healthy economic conditions and the upcoming festive season–all signal positive tidings for the overall advertising expenditure of the country in the second half of FY25.

BREAKING: DPDP rules will soon be released for public feedback, says Ashwini Vaishnaw

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

During a media interaction, the Minister of I&B, Railways, and MeitY, Ashwini Vaishnaw, said that the process of releasing the DPDP rules is in the advanced stage and will soon be placed for the public and stakeholder consideration.

Union Budget 2024- A big positive for consumer and retail sector

FM Sitharaman on Tuesday presented first budget of Modi govt 3.0. (Image source: Moneycontrol)

A significant push has been given to consumption through increased focus and outlay for agriculture reforms, employment generation, capex on infrastructure, urban housing.

Urban viewers to rely on social media, TV for Paris 2024 Olympics

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The latest data from YouGov claims that only one in ten (11%) urban Indians intend to catch the action live in Paris at an Olympic venue.

Department of Posts releases beta version of DIGIPIN for feedback

The advent of DIGIPIN will mark a revolutionary step in India’s journey towards digital transformation by bridging the crucial gap between physical locations and their digital representation.

The standardised, geo-coded addressing system Digital Postal Index Number -DIGIPIN, ensures simplified addressing solutions for citizen-centric delivery of public and private services.