Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway.
Author: Akanksha Nagar
Govt to create universities, facilities for media and entertainment creators: Ashwini Vaishnaw
To further develop creators’ economy, Minister of Information and Broadcasting (I&B), Ashwini Vaishnaw said that the government is focused on creating world-class talent development programs and infrastructure.
Spotify India, Amplified Intelligence collaborate to measure consumer attention across advertising
The collaboration between Spotify India and Amplified Intelligence provides insight into how effective brand advertising is on the streaming platform for both audio and video campaigns.
EXCLUSIVE: Lowe Lintas wins creative mandate for battery brand Amaron
The incumbent ad agency of Amaron was Ogilvy, which has been associated with the brand for over two decades.
Centre cautions citizens against fraudulent calls impersonating TRAI
Telecom Regulatory Authority of India (TRAI) has issued an advisory warning citizens of fraudulent calls claiming to be from the regulator.
DPDP rules to establish robust data protection standards essential for user trust, data security: Bobby of Adjust
Simon (Bobby) Dussart, CEO of Adjust talks about the rapidly evolving mobile marketing space in India and why artificial intelligence remains at the centre of it. He further sheds some light on growing privacy and data security concerns and how marketers can address them.
MeitY asks social media cos to remove content identifying deceased from RG Kar Medical College
Social media platforms have been requested to comply with Supreme Court order on the removal of all references including the name, photographs and video clips depicting the deceased, from all social media platforms and electronic media.
547 mn OTT users but active paid subscriptions stagnant at 100 mn: Ormax report
The average number of platforms subscribed to per paying audience member has come down in 2024, highlighting the waning need among audiences to subscribe to too many platforms, according to Ormax report.
Open internet becomes hub for premium content as 76% of Indian consumers step up usage
The latest Trade Desk report claims that more young adults aged 18-34 feel engaged with content on open internet rather than walled gardens. Additionally, open internet platforms drive more ad receptiveness than social media platforms.
Prasar Bharati invites proposals for integration of app with its upcoming OTT platform
One of the proposals is for app-in-app integration of OTT apps, gaming apps, educational apps or other apps on a revenue share model, where only the applicant platform will share the content with Prasar Bharti’s OTT platform.