Akanksha Nagar – Page 30

Prasar Bharati notifies its recruitment board (procedure and conduct of business) regulations, 2024

The MIB has strongly supported D2M, emphasizing that out of 280 million households in India, only 190 million have televisions, leaving many without access to TV.

The latest provisions came into force on September 13.

Most Valuable Brands: Zomato fastest riser, 100% growth in brand value in Kantar’s BrandZ report

Zomato (at number 31 with a brand value of $3.5 bn) is this year’s fastest riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year, according to the Kantar BrandZ report.

TCS remains the country’s most valuable brand for the third straight year in the new Kantar BrandZ report. Soumya Mohanty, MD & CCO and Deepender Rana, Executive MD at Kantar tell Storyboard18 how Indian brands lag in creating meaningful differences & building long-term brand equity versus global counterparts.

Zee Entertainment refutes Star India’s Rs 8000 cr damage claims

Star India, on September 16, filed a 'statement of case' before London Court of International Arbitration (LCIA) in which it declared termination of the alliance agreement and sought the damages in the now-terminated ICC TV rights deal case, from Zee.

Star India filed a claim for $940 million in damages against Zee Entertainment Enterprises in the London arbitral court over a terminated ICC TV rights deal. Zee denies the allegations and plans to contest the claims.

TRAI excludes likes of Google, Telegram, WhatsApp from new licensing rules

The Central Government will now review TRAI’s recommendations before finalising the regulations under the Telecommunications Act, 2023.

The Telecom Regulatory Authority of India (TRAI) has recommended a streamlined licensing framework under the new Telecom Act. The proposal includes reducing entry fees and eliminating renewal fees and aims to replace the current licensing regime.

Cabinet clears establishment of national centre of excellence for AVGC-XR

The National Centre of Excellence (NCoE) is being established to act as the pinnacle institution to anchor the AVGC-XR ecosystem in the country. (Image courtesy: Unsplash)

The National Centre of Excellence (NCoE) for animation, visual effects, gaming, comics, and extended reality (AVGC-XR) is said to enhance the country’s soft power globally and attract foreign investment.

Schbang acquires Dutch design agency Addikt to form combined entity with turnover Rs 300 cr

Schbang currently has over 150 brands on retainer and is looking to add 12 more brands by the end of FY25. The agency plans to also foray into Africa and the Middle East, apart from strengthening its presence in Europe with AddiktSchbang.

Schbang has acquired 50% of the shares of Amsterdam-based design agency Addikt to form ‘AddiktSchbang’- with a combination of call-and-put options and an aim to work together for the next 10 years.

Prasar Bharati’s OTT launch date pushed to October 3: Exclusive

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

The launch was earlier scheduled for September 15, which is now pushed to October amidst the growing concerns from select broadcasters and streaming platforms.

Google’s AI model under scrutiny from EU regulators

The update, driven by rising concerns over deepfakes, will incorporate new identification resource tags to reveal AI-related information.

Ireland’s Data Protection Commission (DPC), the lead EU regulator initiated the probe concerning the Alphabet Inc unit’s Pathways Language Model 2 (PaLM 2).

Reliance Retail to transfer FMCG brands to RCPL to boost market share

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

Reliance Retail is planning to transfer its multiple FMCG brands including Campa and Independence to Reliance Consumer Products Ltd (RCPL) to expand and scale up its FMCG business.

Unearthing Mamaearth: Decoding consumer feedback

When launched in 2016, it came as a saviour to consumers looking for toxin-free products made with natural ingredients and a focus on sustainability. It is in fact known to be the fastest digital-first brand to attain a revenue of Rs 1,000 crore. (Image source: LinkedIn)

Honasa Consumer’s hero brand Mamaearth, which started its journey eight years ago, has been dealing with negative consumer feedback, while also trying hard to push its products offline. Yet, investors remain bullish – what’s behind their confidence?