Author: Akanksha Nagar

Aditya Birla Group’s Indriya eyes becoming top jewellery retailer

"Entering the jewellery business is compelling due to the ongoing value migration from informal to formal sectors, the rising consumer preference for strong, trusted brands, and the ever-booming wedding market, all of which present substantial growth opportunities, says Kumar Mangalam Birla, Chairman, Aditya Birla Group. (Image source: Moneycontrol)

The Group has forayed into the jewellery market with the launch of Indriya. Accelerating its retail expansion, it has already opened first four stores across the country.

MARS Cosmetics eyes 60 percent revenue growth in FY25; ad spends up by 30 percent

"By March 2025, we aim to establish over 40 exclusive brand outlets, while also growing a significant presence in quick-commerce and e-commerce," says Anmol Sahai Mathur, CMO at MARS Cosmetics.

To enhance the brand’s visibility in the competitive beauty personal care market, MARS Cosmetics has significantly ramped up its investments in social media campaigns, and expanded influencer partnerships. Its CMO, Anmol Sahai Mathur, talks about company’s growing retail presence and target of closing the fiscal at Rs 400 crore in revenue.

Google has a new competitor – SearchGPT by OpenAI

OpenAI said copyright laws do not protect ideas or facts.

SearchGPT is an AI-powered search engine with real-time access to information across the internet. It will be available as a prototype in limited release and OpenAI plans build it into ChatGPT.

Published
Categorized as Digital Tagged

Amazon Prime Video inks 11-year global media deal with NBA

As part of the agreement, Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.

The agreement also includes rights to stream the NBA Finals in select years, enhancing the global reach and accessibility of NBA content.

Published
Categorized as Digital Tagged

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

"India's economy continues to grow, moving from a $3.5 trillion to a projected $7 trillion economy, and eventually $10 trillion, the per capita consumption of various categories, including underwear, is expected to rise. This economic growth is a significant driver of increased demand for both Dixcy and Enamor," says Shekhar Tewari of Modenik Lifestyle.

In a freewheeling conversation, Shekhar Tewari, CEO of Modenik Lifestyle, talks about gradual demand revival in rural areas buoyed by a good monsoon, supportive budget, and increased liquidity. He further discusses the company’s retail expansion plans and growing investments in e-commerce for Dixcy, Enamor, and Levi’s.

Rediffusion launches specialist agency for start-ups – KONJO

Konjo by Rediffusion will work on a remuneration system where it will participate in the equity value of its client brands and has already signed up two clients.

The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, Group Director. A full-time CEO for the agency has been identified and will join in October from his current assignment overseas.

Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion

Informa said it would expand both events and accelerate growth, helped by its data platform and understanding of both the marketing and fintech sectors, according to a Reuters report.

Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.