Akanksha Nagar – Page 30

Govt to create universities, facilities for media and entertainment creators: Ashwini Vaishnaw

The draft rules, open for public comment until February 18, aim to strike a balance between industry needs and user privacy rights. They arrive as India's tech sector, one of the world's largest, has been anxiously awaiting guidance on compliance requirements.

To further develop creators’ economy, Minister of Information and Broadcasting (I&B), Ashwini Vaishnaw said that the government is focused on creating world-class talent development programs and infrastructure.

Spotify India, Amplified Intelligence collaborate to measure consumer attention across advertising

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

The collaboration between Spotify India and Amplified Intelligence provides insight into how effective brand advertising is on the streaming platform for both audio and video campaigns.

EXCLUSIVE: Lowe Lintas wins creative mandate for battery brand Amaron

Amaron's creative mandate will be managed by the Lowe Lintas’s Mumbai office.

The incumbent ad agency of Amaron was Ogilvy, which has been associated with the brand for over two decades.

Centre cautions citizens against fraudulent calls impersonating TRAI

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

Telecom Regulatory Authority of India (TRAI) has issued an advisory warning citizens of fraudulent calls claiming to be from the regulator.

DPDP rules to establish robust data protection standards essential for user trust, data security: Bobby of Adjust

India is an innovation hub, especially in mobile payments, e-commerce, and digital services. For marketers, this means plenty of chances to engage users and see a great return on investment, says Simon (Bobby) Dussart is CEO of Adjust.

Simon (Bobby) Dussart, CEO of Adjust talks about the rapidly evolving mobile marketing space in India and why artificial intelligence remains at the centre of it. He further sheds some light on growing privacy and data security concerns and how marketers can address them.

MeitY asks social media cos to remove content identifying deceased from RG Kar Medical College

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

Social media platforms have been requested to comply with Supreme Court order on the removal of all references including the name, photographs and video clips depicting the deceased, from all social media platforms and electronic media.

547 mn OTT users but active paid subscriptions stagnant at 100 mn: Ormax report

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

The average number of platforms subscribed to per paying audience member has come down in 2024, highlighting the waning need among audiences to subscribe to too many platforms, according to Ormax report.

Open internet becomes hub for premium content as 76% of Indian consumers step up usage

Gen Z and millennials now see OTT/CTV as offering the best of the open internet. (Image source: Trade Desk report)

The latest Trade Desk report claims that more young adults aged 18-34 feel engaged with content on open internet rather than walled gardens. Additionally, open internet platforms drive more ad receptiveness than social media platforms.

Prasar Bharati invites proposals for integration of app with its upcoming OTT platform

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

One of the proposals is for app-in-app integration of OTT apps, gaming apps, educational apps or other apps on a revenue share model, where only the applicant platform will share the content with Prasar Bharti’s OTT platform.

More than 7 crore internet and broadband subscribers added in last year: TRAI

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

Telecom Regulatory Authority of India (TRAI) in its latest report claims that the domestic telecom sector has witnessed a good growth during the financial year FY24.