Akanksha Nagar – Page 29

Prasar Bharati invites programme proposals for upcoming OTT by October 20

The 86th online e-auction was held from March 4, 2025 onwards.

Prasar Bharati has invited programme proposals for sourcing already produced programmes on license fee/royalty by the pubcaster for its digital and linear platforms.

Prasar Bharati invites feature film proposals for its soon-to-be-launched OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Prasar Bharati is inviting feature film proposals for sourcing from already produced feature films on license fee/royalty by the pubcaster for its digital and linear platforms

India pushes to bring online gaming companies under stricter framework at FATF

In March 2023, the government extended the Prevention of Money Laundering Act (PMLA) to cover specific activities related to virtual digital assets to combat digital fraud in the sector. (Image source: Unsplash)

At the Financial Action Task Force (FATF) in Paris, India is pushing for the inclusion of online gaming companies under the ambit of anti-money laundering or countering the financing of terrorism framework.

National Consumer Helpline issues Rs 1 crore refund to aspirants/ students of various coaching centres

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

Secretary of Department of Consumer Affairs Nidhi Khare said that the government is dedicated to safeguarding the rights of consumers, especially students who invest their precious time and resources in pursuing their dreams.

50% brands increased influencer marketing spends upto 10x in 2024

As AI infiltrates every layer of influencer marketing; from engagement manipulation to full-fledged AI influencers —the industry is at an inflection point. Will brands continue to chase numbers, or will they finally prioritize authenticity over appearance?

Influencer marketing will soon become an industry worth Rs 10,750 crore by 2027, according to the latest report by Influencer.in. The report also notes despite the increase in spending, creators witness budget constraints and restricted creative freedom.

Draft on surrogate ads guidelines by September-end; no blanket ban on brand extensions

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

The Ministry of Consumer Affairs held a closed-door meeting on draft guidelines on surrogate advertising concerning alco-bev industry with ASCI and a few ad agencies.

Quick commerce platforms to face scrutiny from CCI after DPIIT flags concerns

AICPDF pointed out the swift growth of these platforms, stating that it creates major challenges for traditional retail.

Department for Promotion of Industry and Internal Trade (DPIIT) forwarded a complaint from a retail industry body against quick commerce platforms including Blinkit and Zepto to the competition regulator CCI.

CCI seeks financials from Amazon, Flipkart to decide penalty over anti-trust case

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The penalty in the anti-trust case has been running for four years and will depend on the outcome of the regulatory hearing.

Print ad space per publication up by 5% in H1 2024 over last year

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

According to the latest TAM Adex report, sales promotion advertising covered a 28% share of ad space in print during the first half of 2024.

Centre proposes new and stricter anti-tobacco regulations for online content platforms

The health ministry letter to IPL emphasised the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases.

The anti-tobacco regulations will also include video-on-demand services such as Netflix and Amazon Prime Video. Centre has opened a 30-day public consultation period for individuals and organisations to submit feedback.