Author: Akanksha Nagar

Draft on surrogate ads guidelines by September-end; no blanket ban on brand extensions

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

The Ministry of Consumer Affairs held a closed-door meeting on draft guidelines on surrogate advertising concerning alco-bev industry with ASCI and a few ad agencies.

Quick commerce platforms to face scrutiny from CCI after DPIIT flags concerns

AICPDF pointed out the swift growth of these platforms, stating that it creates major challenges for traditional retail.

Department for Promotion of Industry and Internal Trade (DPIIT) forwarded a complaint from a retail industry body against quick commerce platforms including Blinkit and Zepto to the competition regulator CCI.

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Print ad space per publication up by 5% in H1 2024 over last year

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

According to the latest TAM Adex report, sales promotion advertising covered a 28% share of ad space in print during the first half of 2024.

Centre proposes new and stricter anti-tobacco regulations for online content platforms

The health ministry letter to IPL emphasised the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases.

The anti-tobacco regulations will also include video-on-demand services such as Netflix and Amazon Prime Video. Centre has opened a 30-day public consultation period for individuals and organisations to submit feedback.

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Most Valuable Brands: Zomato fastest riser, 100% growth in brand value in Kantar’s BrandZ report

Zomato (at number 31 with a brand value of $3.5 bn) is this year’s fastest riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year, according to the Kantar BrandZ report.

TCS remains the country’s most valuable brand for the third straight year in the new Kantar BrandZ report. Soumya Mohanty, MD & CCO and Deepender Rana, Executive MD at Kantar tell Storyboard18 how Indian brands lag in creating meaningful differences & building long-term brand equity versus global counterparts.

Zee Entertainment refutes Star India’s Rs 8000 cr damage claims

Star India, on September 16, filed a 'statement of case' before London Court of International Arbitration (LCIA) in which it declared termination of the alliance agreement and sought the damages in the now-terminated ICC TV rights deal case, from Zee.

Star India filed a claim for $940 million in damages against Zee Entertainment Enterprises in the London arbitral court over a terminated ICC TV rights deal. Zee denies the allegations and plans to contest the claims.

TRAI excludes likes of Google, Telegram, WhatsApp from new licensing rules

The Central Government will now review TRAI’s recommendations before finalising the regulations under the Telecommunications Act, 2023.

The Telecom Regulatory Authority of India (TRAI) has recommended a streamlined licensing framework under the new Telecom Act. The proposal includes reducing entry fees and eliminating renewal fees and aims to replace the current licensing regime.

Cabinet clears establishment of national centre of excellence for AVGC-XR

The National Centre of Excellence (NCoE) is being established to act as the pinnacle institution to anchor the AVGC-XR ecosystem in the country. (Image courtesy: Unsplash)

The National Centre of Excellence (NCoE) for animation, visual effects, gaming, comics, and extended reality (AVGC-XR) is said to enhance the country’s soft power globally and attract foreign investment.