Akanksha Nagar – Page 67

Amazon to purchase some assets of MX Player

In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

Amazon has signed an agreement to acquire some assets from the Times Internet-owned streaming platform MX Player. The transaction is, however, not yet complete.

ZEE board approves raising nearly Rs 2,000 crore

This strategic move aims to bolster Zee Media's financial flexibility and is aligned with the External Commercial Borrowing (ECB) guidelines issued by the Reserve Bank of India.

The board has approved raising up to Rs 2,000 crore via equity shares or eligible securities to enhance its strategic flexibility to pursue future growth opportunities in the evolving media landscape.

Arvind Limited onboards L&K Saatchi & Saatchi as Marketing Strategic Partner

L&K Saatchi & Saatchi will adopt a strategic approach, involving comprehensive analysis and collaborate with Arvind Limited to elevate its identity in the market.

As part of the mandate, Arvind Limited will work closely with the agency to redefine its brand positioning and strategy. While leveraging consumer and market research, the agency will also support the brand’s foray into a new vertical.

SPNI elevates Jaideep Janakiram to lead International Business and Operations

In his new role, Janakiram will now report to Rajesh Kaul, Chief Revenue Officer of Distribution & International Business and Business Head of Sports Cluster.

Janakiram, formerly the Head of International Business (America), has been promoted to Head of International Business and Operations, succeeding Neeraj Arora.

Nimesh Shah rejoins Madison Digital as General Manager

Madison Digital is the digital unit of Madison World. In his new role, Shah will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

He will co-lead the western region alongside Vineet Shah and will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Accenture named principal partner of MI New York

MI New York is part of the Mumbai Indian family, a leading global cricket brand with five T20 teams across three continents and four countries. Major League Cricket will begin its second season this summer starting July 5th.

Major League Cricket Champions- Mumbai Indians New York will leverage Accenture’s tech, data and AI expertise to grow the sports ecosystem in the United States.

Swiggy Instamart and Havas Media India leverage print to bring alive mango magic

The newspaper circulated approximately 800,000 copies of the special edition across Mumbai and carried the ad in the page 1 and 2 jacket.

Betting on the popularity of mangoes through a print campaign, the quick commerce delivery platform has partnered with its media agency to bring forth a fresh and fragrant experience.

T20 World Cup: TV ad rates drop by 15% due to cricket fatigue this WC

India matches and prime-time matches would be priced at 4x in comparison to those aired during the non-prime time. (Image: @BCCI - Twitter)

While the demand for the event is not as high as the previous World Cup, potentially leading to reduced rates and affecting revenue, there is a positive aspect: the increased number of matches.

MIB’s Sanjay Jaju: Around 25% of broadcasting today happens through DD Free Dish

Initially the coverage of DD Free Dish was limited to Himachal Pradesh, Chhattisgarh, Karnataka, Madhya Pradesh, Rajasthan, Uttaranchal, North East Region and Gujarat i.e., where the percentage of TV broadcasting services coverage was below national average. At present, coverage of DD Free Dish services is throughout the Indian territory except Andaman and Nicobar Islands.

Noting how the mutual co-existence of the public and private sectors is an integral part of the development of the broadcasting sector, the Secretary of Ministry of I&B, Sanjay Jaju, shared that DD Free Dish today reaches more than five crore people.

Virat Kohli brings TIDL pain relief brand to India

The partnership is in association with the Baidyanath Group and aims to change how India understands pain.

As TIDL’s brand ambassador and partner, the cricket icon aims to change the way India understands pain relief. TIDL is considered America’s fastest-growing pain relief brand.