Akanksha Nagar – Page 25

BIS sets up dedicated department for standardisation in Ayush sector

Bureau of Indian Standards has expedited standardisation activity in the Ayush sector.

The new department by the Bureau of Indian Standards will focus on promoting safety, efficacy, and quality of Ayush products and practices. It has formed seven sectional committees to address specific systems.

5% rise in news genre ad volumes in H1 2024 versus H1 2023: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

In the H1 of 2024, Hindi news was the leading subgenre for advertising with a 19% share of ad volumes, followed by Tamil news with 10%.

Unified system to address misleading ads underway

In 2020, the Competition Commission of India (CCI) in 2020 ordered an investigation into Amazon and Flipkart for allegedly promoting certain sellers with which they had business arrangements and giving priority to certain listings.

Single system will help the government to streamline customer complaints because the current framework of multiple redressal platforms cause delays.

Exclusive: Prasar Bharati releases Content Sourcing Policy; reveals policies for upcoming OTT

Prasar Bharati has extended deadline indefinitely till further orders.

In its ‘Content Sourcing Policy’, Prasar Bharati has mentioned special provisions for ad insertions on its upcoming OTT platform, reveals category of channels and outlines right to increase or decrease the capacity of on-boarding private channels.

BREAKING: MIB to issue fresh draft of Broadcasting Bill post consultations

Innovation in content delivery and packaging is essential to maintain pay TV’s foothold in the country, suggest experts.

Following the mixed feedback on the existing draft of the Broadcasting Bill, the Ministry said it would be issuing a fresh draft post a thorough stakeholders consultation.

JV of Nestlé India & Dr. Reddy’s appoints Shantaprasad Nagarmath as CEO

Shantaprasad Nagarmath earlier was the Head- Consumer Business (OTC plus Nutrition) at Dr. Reddy’s Laboratories for the last one-and-a-half years.

Associated with Dr. Reddy’s Laboratories for the last one-and-a-half years, Shantaprasad Nagarmath now has been elevated to the role of CEO to lead the newly formed joint venture between Dr Reddy’s and Nestle Health Science.

EssenceMediacom secures integrated media mandate for Bambino Pasta Foods

EssenceMediacom will manage Bambino’s account from their Bengaluru office.

EssenceMediacom will help boost Bambino’s presence in India and will deliver full-funnel media solutions.

Tonic Worldwide bags digital mandate for Greenply

The Greenply account will be managed by the Tonic Worldwide's Mumbai office.

Tonic Worldwide will serve as the digital partner for Greenply with a goal to amplify the brand’s digital footprint.

Sreejesh, Manu Bhaker issue legal notices to brands over publicity rights violations

Sports marketing agencies including Baseline Ventures and IOS Sports have issued legal notices to brands on behalf of PR Sreejesh and Manu Bhaker.

Manu Bhaker won two bronze medals at the 2024 Summer Olympics, PR Sreejesh has been an integral part of the Indian men’s hockey that won the bronze medal.

BMC releases ad hoarding policy; Revises SOPs, specifies liability

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.