Author: Akanksha Nagar

Genpact appoints Sanjeev Vohra as Chief Technology and Innovation Officer

Sanjeev Vohra, as Genpact's first Chief Technology and Innovation Officer brings more than 30 years of technology, consulting and industry expertise. Most recently, he served as the global lead of Accenture Applied Intelligence where he spearheaded the aggressive growth of Accenture’s Data and AI business.

As the first CTO at Genpact, Vohra aims to accelerate AI and advanced technology roadmaps. He will report to President and CEO, Balkrishan Kalra.

IPG Mediabrands opens global centre of excellence office in Pune

IPG Media brand new centre of excellence in Pune is expected to more than double its headcount over the next two years. The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees including a rooftop sports area with facilities for basketball, tennis, and a gym, along with a walking track.

The new Pune office will serve over 500 clients globally. The agency expects India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years.

Enormous Brands onboards Sindhu Sharma as NCD (North)

Sindhu Sharma joins Enormous from Lowe Lintas where she served as the Executive Creative Director working for clients such as Google, Whirlpool, India Gate, Pernod Wines, OLX, and Nescafe.

Sindhu Sharma joins Enormous Brands from Lowe Lintas where she served as the Executive Creative Director. Prior to which, she held multiple leadership roles at Mullen Lintas, including Executive Creative Director and Group Creative Director.

‘Media planning heavily dominated by influencer marketing, CTV ads’

AI is gradually becoming the heart of the CTV advertising experience and has transformed linear television advertising into more engaging, personalised, and measurable programmatic-driven advertising, says Nikhil Kumar of mediasmart.

Kumar, Chief Growth Officer of mediasmart, discusses key advertising trends and how interactive CTV commercials during marquee properties like Olympics maximises audience engagement.

Ajoy Chawla of Titan Company: Amid competitive intensity, need to step up marketing investments tactically

Titan Company reported a marginal decline in standalone net profit to Rs 715 crore in Q1FY25. Talking about cost-optimisation strategies, and future growth prospects, Chawla, CEO of jewellery division discusses witnessing pent-up demand this quarter (post-budget) and its growing retail presence both in India and outside.

Hakuhodo launches martech data labs in India; appoints Shweta Sharma as CEO

Leading the charge as CEO of Hakuhodo Data Labs India is Shweta Sharma, the Chief Business Officer of AdGlobal360 India.

Hakuhodo Data Labs India will be based out of Gurugram. The move is followed by the launch of e-Genie- an omnichannel e-commerce media optimisation platform, developed through a collaborative effort between Hakuhodo Japan and AdGlobal360 Innovation Lab.

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India emerges core market for top global brands; many generate over $30mn revenue from India

A joint report by Bain & Company and Myntra says that new-age insurgent brands have seen 2X higher adoption among Gen-Z. (Representative Image: Sara Kurfeß via Unsplash)

A joint report by Bain & Company and Myntra says that over 90% of the top 50 global brands are already present in India. The report claims that India’s lifestyle market will reach $210 billion by 2028 with 18%–22% online penetration.

X files antitrust lawsuit against Global Alliance for Responsible Media

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Elon Musk’s X has accused the advertising group of illegally boycotting companies and using other indirect tactics to target disfavored platforms, content creators, and news organisations.

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Categorized as Digital Tagged

TRAI urges telcos to take immediate action to curb pesky calls

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The Telecom Regulatory Authority of India held a meeting with access service providers and telemarketers on unsolicited calls and sought proactive action from all the stakeholders.