Complaints, petitions, and a push for guidelines review are all on the table for Prasar Bharati, as private players raise red flags and get wary of increased competition with the launch of public OTT.
Author: Akanksha Nagar
Prasar Bharati OTT likely to be launched on September 15: EXCLUSIVE
Last month, the public service broadcaster invited submissions for the integration of various applications, including gaming, OTT, and educational apps into its platform and also sought onboarding linear satellite TV channels.
47% Indian consumers influenced by short-form videos while making purchases
A report by ShareChat and Moj highlights that short-form videos have become a staple in the daily lives of Indian consumers as 81% of consumers actively watch bite-sized form of content.
AIDCF criticises Prasar Bharati for onboarding private TV channels for its OTT; writes to MIB
The All India Digital Cable Federation (AIDCF) has urged the Ministry of I&B to withdraw Prasar Bharati’s notice inviting TV broadcasters for its soon-to-be-launched OTT platform, as the same disrupts uplinking and downlinking guidelines.
Ad volumes on movie TV channels down by 4% in H1 2024
Compared to the first half of the 2023, the ad volumes saw a decrease this year, according to the TAM report. Also, hindi movie channels had the highest share of ad volumes in H1’24 at 41%.
Martech tools enable sustainable, profitable business models, says Neelima Burra of Luminous Power Technologies
With plans to transition into a consumer-technology brand, Luminous Power Technologies is strengthening itself beyond just the inverters, this year. Burra, chief strategy and transformation officer, talks about investing in AI for marketing and retail expansion.
IPL valuation down to Rs 82,700 crore amid media rights uncertainty
IPL ecosystem valuation has decreased by 10.6% y-o-y due to the shift in market dynamics – including Zee-Sony failed merger, consolidation between Viacom18 and Star India, among others.
TRAI crackdown on spammers: telcos blacklist 50 entities, disconnect 2.75 lakh numbers
The Telecom Regulatory Authority of India (TRAI) has taken significant action to address the pesky callers and spammers, over the last few months.
DoT asks M2M service providers to register by Sep 30
DoT has advised service providers to register on Sanchar Sathi; non-compliance may lead to withdrawal or disconnection of telecom resources obtained from the Authorised Telecom Licensees.
BMC disregarded 2022 OOH Advertising Policy Guidelines with new draft, claim media owners
OOH media owners claim the Brihanmumbai Municipal Corporation (BMC) has disregarded the 2022 Advertising Policy Guidelines which is valid till 2031 and simply refers to the 2008 Advertising Policy Guidelines, which expired in 2018.