The draft is undergoing an exhaustive consulting process with the key stakeholders and has introduced digital under its purview for the first time. It also urged a distinction between celebrities endorsing ‘brand extension’ and the celebrities associated with ‘restricted’ brands and introduce bans and penalties in case of violations.
Author: Akanksha Nagar
Ad spends likely down by 30% for alco-bev brands as govt cracks whip on surrogate ads
With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.
Zepto likely to move headquarters from Mumbai to Bengaluru; to save up to Rs 50 lakh in rent
The move will cost Zepto around Rs 4 crore. Also, the quick-commerce company will bear relocation expenses for employees willing to relocate.
Marico expects digital-first portfolio to close FY25 at Rs 600 crore; Q1 FY25 ad spends at Rs 240 crore
The FMCG major closed Q1FY25 at Rs 2,643 crore in revenue and volume growth of 4% in the domestic business. Saugata Gupta, MD & CEO, expects to sustain the improving trajectory based on increasing penetration and growth revived in traditional trade.
Creatives cross with clients for scraping their ideas
Brands need to think of the agency / creative partner as collaborators rather than service providers or vendors that are meant to be squeezed.
Neeraj Vyas to leave Sony Pictures Networks India
Vyas, Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will be leaving the company effective August 31, 2024.
ADIF challenges Google’s dominance in online advertising; files complaint with CCI
The complaint by the Alliance of Digital India Foundation highlights how Google imposes unfair conditions on advertisers in the realm of online search advertising, through its ad policies. Also addresses Google’s practices regarding YouTube ad inventory.
Bisk Farm secures injunction against Parle Biscuits in trademark dispute
Parle Products has purported to infringe the registered mark of Bisk Farm ‘Top Gold’ by way of malafide adoption of ‘Top Gold Star’. The Court passed a stay order restraining Parle from selling and marketing their product under a similar brand name until August 27, 2024.
US govt sues TikTok over child privacy violations
The civil lawsuit is against TikTok owner ByteDance and its affiliates for violations of the Children’s Online Privacy Protection Act. In 2019, the US government sued Musical.ly (also owned by ByteDance) for similar violations.
Telcos fear TRAI’s new quality norms to raise costs, compliance burden
On August 2, TRAI released revised Standards of Quality (QoS) of service for access and broadband services which included penalties on telcos and network performance disclosures. The rules will come into effect from October 1.