Author: Aashrey Baliga

Simply Speaking: The incessant whirlpool of internet as brand medium

Global Capability Centres is an opportunity for Indian talent to work on global mandates, expand skillsets, and elevate the perception of Indian advertising as globally competent, (Representative image by George Kedenburg III via Unsplash)

Social media is a show cabinet for the individual. Jonathan Haidt, a social psychologist claims that the way the Instagram works is changing how teenagers think. The need for approval of how they look and what they say and what they’re doing, is forever increasing. The view of self is now constructed from online evaluation of others.

18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.

Finfluencers get paid Rs5 lakh per post, celebrity status; But brands, finfluencers and consumers should be wary

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

Finfluencers have become extremely popular with millennials and Gen-Z. However, while brands put their faith in them for marketing, should consumers do the same too?

Viacom18 and Warner Bros. Discovery announce exclusive content partnership for India

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Spanning thousands of hours of some of the best and most popular series and movies from around the world, the agreement sees Viacom18 offer an unmatched content slate to its users in India across linear channels and the JioCinema streaming service.

Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses

Since inception, the company has completed more than 4 lakh orders and has a customer base of over 2.5 lakhs. (Representative image by Michał Bożek via Unsplash)

All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.

Cannes Lions announces 2023 shortlist Jury

This takes India’s final grand total tally to 18, a rather underwhelming performance this year round.

The shortlist comprises of 197 experts from across 58 markets, representing the global industry’s leading talent from a diverse range of disciplines.

KFC or McDonald’s can’t pay me enough to advertise them: Dancer and influencer Rukmini Vijayakumar

Rukmini Vijayakumar shares that her philosophy on brand partnerships is simple—if she personally uses the product or brand, only then will she endorse it. Brands often like to creatively collaborate with her.

With over 1.5 million followers across Instagram, Facebook and YouTube, Vijayakumar has worked with Taneira, Tanishq, Samsonite, Pond’s, Kérastase India and Tata Cliq Luxury, among others.

Mumbai’s Apple Store: A look at the store from a retail design lens

Apple's first store opening in Mumbai is a harbinger of a retail revolution waiting to happen in India. Unlimited by ambition, the brand experience leaves no stone unturned in its flawless execution of the highest global standards. (Image via Twitter - @tim_cook)

Through its new in-store experience, Apple plans to deepen its routes in India’s budding retail industry thus paving a path for other brands to revolutionise their retail experiences.

How TCS is empowering artisans with creative technology

For decades, customers have travelled near and far to the small villages and towns, where they could buy directly from the artisans, whose skills have been passed down from generation to generation. But today, customers can buy less expensive, machine-made sarees from nearby stores or even right in their homes from online sites and marketplaces. (Representative image by Akhil Pawar via Unsplash)

TCS has created Bridgital Loom, a solution that blends state-of-the-art technology and creativity. The aim is to revitalize India’s handloom industry by flipping its current design-weave-sell model where weavers weave sarees before any orders are placed.