Tanmay Bhat, renowned comic and ad maker said a rather interesting thing on Nikhil Kamath’s podcast. “If I was hiring for marketing and there’s a kid who has grown an Instagram page from 0 to 10k followers, that kid is a killer. Most CMO’s would not know where to spend money to make this happen.”
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MeitY gives 7 day deadline to social media platforms to align themselves with Indian laws and regulations: Rajeev Chandrasekhar
Chandrasekhar mentioned that deepfakes could be subject to action under Rule 3(1)(b) of the current IT Rules, which mandates the removal of 12 types of content within 36 hours of user complaints being filed.
MIB proposes pivotal ‘Broadcasting Services (Regulation) Bill 2023’
The draft Bill provides for a consolidated framework to regulate the broadcasting services in the country and seeks to replace the existing Cable Television Networks (Regulation) Act, 1995 and other Policy Guidelines currently governing the broadcasting sector in the country.
Union Minister Anurag Thakur announced pivotal legislation to modernize broadcasting sector’s regulatory framework
A National Broadcasting Policy, outlining the vision, mission, strategies, and action points, is seen as a critical step to guide the development and growth of the broadcasting sector, especially in the context of new and emerging technologies.
Zee-Sony merger: Sony recommends own executive as CEO instead of Zee’s Punit Goenka
Sony Group Corp has been pushing for its own India executive NP Singh to become the CEO of the newly forming Zee-Sony entity due to the stringent corporate governance norms in Japan and the US.
Zerodha’s Nithin Kamath expresses concerns over use of dark patterns
Nikhil Kamath, co-founder and CEO of Zerodha, took to X to share that he too believes that the guidelines will help consumers have a better and more unfiltered shopping experience.
Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML
The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.
54 percent of consumers expected to engage in hybrid shopping: InMobi study
To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage.
Ecommerce festive season offers shrink; brands and online sellers overachieve target by 25-30 percent
Sales of LG India grew by 30 per cent with televisions, washing machines and refrigerators. Flipkart sold over 4 lakh units of Apple’s iPhones during this period.
Ambani’s stars align; beats Adani to become India’s richest individual
Mukesh Ambani, chairman and MD of Reliance industries secured the paramount position in this year’s Hurun list with a total wealth of Rs 8,08,700 crore. Ambani surpassed Gautam Adani, chairperson of Adani Group to achieve pole position.