OTT – Page 7 – storyboard18

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

The Ministry of Health and Family Welfare made the draft announcement on September 13, 2024, seeking to amend the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Rules, 2024. (Representative Image: Mathew MacQuarrie via Unsplash)

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.

Lionsgate Play unveils a revamped brand identity across South Asian markets

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

Along with its revamped identity, Lionsgate Play will also focus on bringing forth an advanced user interface

OTT platforms against new proposal for additional layer in self regulation

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT content operates on a ‘pull’ model and is already subject to a comprehensive vetting process before being made available on online platforms.

I&B minister Anurag Thakur: Won’t allow OTT platforms to demean Indian culture

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

In a meeting with OTT players, I&B minister Anurag Thakur mentioned how platforms have a responsibility of ensuring they do not propagate vulgarity and abuse camouflaged as creative expression.

Ad-supported streaming will become the new normal in India: PWC

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

By 2027, AVOD is anticipated to constitute a substantial 22.3 percent share of the overall OTT revenue in the India