Tag: OTT

JioCinema logs over 71.5 crore views for the MI vs CSK clash

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

The official streaming platform for the TATA IPL amassed 933 crore minutes of watch time and 13 crore viewers.

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Kerala govt set to launch first state-owned OTT platform – CSpace with 42 films

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

Films that have won awards or have been exhibited at major film festivals will also be streamed on CSpace.

Navigating the ever-evolving dynamics of content production for OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

In India’s content production landscape, creators and producers often find themselves without
ownership or intellectual property (IP) rights for their work.

Should OTT players be worried about The Telecom Bill, 2023?

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Companies including Meta express concerns that messaging apps or email and cloud services could fall within the purview of telecom regulation.

DPCGC rolls out an awareness driven campaign on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

The campaign aims to make law enforcing agencies and consumers of OTT platforms aware of the various tools that the law provides for an enhanced viewing experience, and to foster collaboration between parents, law enforcement agencies, and educational institutions, promoting responsible content consumption practices for all.

OTTs, apps will not be regulated as telecom services: DoT

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The move to remove OTT from the Telecom Bill is expected to be tabled in the winter session of the Parliament.

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

The health ministry letter to IPL emphasised the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases.

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.

OTT platforms against new proposal for additional layer in self regulation

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT content operates on a ‘pull’ model and is already subject to a comprehensive vetting process before being made available on online platforms.