Tag: Media

BARC Ratings: News18 Lokmat beats ABP Majha in Marathi News segment

News18 Lokmat regularly picks up ground-level issues that impact people lives, along with real-time coverage of local politics and events.

News18 Lokmat has firmly secured the top position in Mumbai in terms of reach among viewers. The channel boasts an impressive cumulative reach of 5215, while ABP Majha lags behind in the third position with a reach of 4568.

OTT platforms do not fall under the purview of the TRAI

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

The TDSAT said that OTT platforms are governed under the Information Technology Rules, 2021, as per the IT Ministry.

TDSAT rules in favour of Star for free streaming of cricket matches

The TDSAT however, asked that the AIDCF maintain a list of consumers who have subscribed to the Star Sports channel on their platform as a lot of the same content is being made available through video streaming on Disney Star’s OTT platform. (Image source: BCCI via X)

The tribunal stated that an OTT platform is not a TV channel, nor do they require any permission or licence from the Central Government.

Global brands set to make a splash in ICC Men’s Cricket World Cup 2023

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

As World Cup kicks off major corporations like Coca-Cola, Google Pay, and Hindustan Unilever vie for the attention of India’s 1.4 billion cricket enthusiasts.

World Cup 2023: Flight searches up 15 percent for inbound travel, highest demand from Australia

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

The top-five cricketing nations visiting India around the World Cup include the UK, Australia, the Netherlands, New Zealand and Sri Lanka. On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14.

World Cup 2023: PVR INOX in talks with ICC to live screen India matches, finals in theatres

Among OTT platforms, Disney+ Hotstar has announced that screening of World Cup matches will be made available as free-to-view to all mobile phone users accessing its platform. (Representative image by Jake Hills via Unsplash)

World Cup 2023: PVR INOX would screen India matches, knock-out games, semi-finals and finals in theatres, sources told CNBC-TV18, adding that the firm is likely to announce a partnership with ICC soon.

Sachin Tendulkar named ICC global ambassador for men’s cricket world cup 2023

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

The Cricket World Cup will also witness a cast of ICC ambassadors – Vivian Richards, AB de Villiers, Eoin Morgan, Aaron Finch, Muttiah Muralitharan, Ross Taylor, Suresh Raina and Mithali Raj and Mohammad Hafeez.

Advertising on USA’s MSG Sphere costs $450k a day

The cost to build the MSG Sphere is estimated to be around $2.3 billion. (Image sourced via Sphere Entertainment Co website)

Recently, the cost for advertising on the MSG Sphere was leaked. It apparently costs a staggering $450000 a day and $650000 a week to advertise on the surface of the Sphere.