Tag: Media

Integrated ad firm RK Swamy group files for IPO

Print continues to be a stronghold for education advertisers, with a 32% increase in ad spending in 2024 compared to 2022. The North Zone dominated print advertising with a 50% share, followed by the South Zone at 19%. (Representative Image: Wance Paleri via Unsplash)

If the listing plans of the company fructify, it would be the first ever IPO in India by a major integrated marketing services group.

Govt releases guidelines for celebrities, influencers endorsing health and wellness category

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

According to the guidelines, individuals who are certified medical practitioners and possess certifications from recognised institutions in the field of health and fitness are required to disclose their credentials when sharing information, promoting products or services, or making any health-related claims.

ITC’s 112th annual general meeting: Here are the 10 key highlights

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

ITC’s chairman and managing director addressed shareholders during its 112th annual general meeting today, August 11. He spoke about the conglomerate’s business plans, the demerger of its hotels business and more.

X CEO Linda Yaccarino shares insights on Twitter’s transition, working with Elon Musk

In May, Elon Musk announced the appointment of Yaccarino, the former advertising head of NBCUniversal, as new CEO with a mandate of building a new version of Twitter. (Representative Image: Linda Yaccarino via LinkedIn)

Elon Musk and Linda Yaccarino, while operating within well-defined lanes, are united by a shared belief in X’s overarching mission. This mission, as Yaccarino articulated, centers on the foundational core value of free expression.

LaLiga hopes image makeover will help corner new arenas in India

Indian cricket team captain Rohit Sharma continues his four-year association with the league as its brand ambassador. (Representational image by Fancy Crave via Unsplash)

LaLiga is focusing on new markets and sees Gen Z as the future. As tier 1 and 2 cities in India develop into football hubs, the football league is keen on improving its presence here via social media and fan activation.

NCLT approves Zee-Sony merger

While the final order of NCLT has a detailed 12-pointer findings and observations section, the most important takeaway is obviously the bench’s approval of the merger. (Image source: Moneycontrol Hindi)

NCLT has been closely examining the legality and feasibility of the merger for months.

Ratings are a reliable tool for advertisers, says Shashi Sinha

Shashi Sinha, who is also an alumni of Indian Institute of Management, Bangalore, began his journey with Parle as a product manager. In the early 1990s, as stated by Wikipedia, he set up media planning and media buying company Lodestar.

Shashi Sinha, chairman of BARC India talks about the body’s role in restoring news ratings’ credibility.

Broadcasters’ body NBF raises concerns over weekly news ratings suspension, urges MIB intervention

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

The NBF letter urges the ministry to ensure the continuity of ratings that are the only determinant of advertising and revenue.