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Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media

Finally, it’s about understanding the consumer decision journey that will form the base of all recommendations, says Roy.
Finally, it’s about understanding the consumer decision journey that will form the base of all recommendations, says Roy.

Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.

Published September 5, 2022
Categorized as Brand Makers Tagged BARC, Brand Makers, Havas, Media, Media Mavens, News, Ratings

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