InMobi acquires Quantcast Choice to enhance frictionless consent management for publishers

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

As part of the acquisition, InMobi will uphold the platform’s free availability for existing customers and remains committed to extending this promise to both existing and new customers.

Explained: NCLT order on Zee-Sony merger scheme

While the final order of NCLT has a detailed 12-pointer findings and observations section, the most important takeaway is obviously the bench’s approval of the merger. (Image source: Moneycontrol Hindi)

The NCLT order states that SEBI’s call on whether Punit Goenka can hold any key managerial role in listed firms shouldn’t halt the merger.

Integrated ad firm RK Swamy group files for IPO

Print continues to be a stronghold for education advertisers, with a 32% increase in ad spending in 2024 compared to 2022. The North Zone dominated print advertising with a 50% share, followed by the South Zone at 19%. (Representative Image: Wance Paleri via Unsplash)

If the listing plans of the company fructify, it would be the first ever IPO in India by a major integrated marketing services group.

Govt releases guidelines for celebrities, influencers endorsing health and wellness category

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

According to the guidelines, individuals who are certified medical practitioners and possess certifications from recognised institutions in the field of health and fitness are required to disclose their credentials when sharing information, promoting products or services, or making any health-related claims.

ITC’s 112th annual general meeting: Here are the 10 key highlights

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

ITC’s chairman and managing director addressed shareholders during its 112th annual general meeting today, August 11. He spoke about the conglomerate’s business plans, the demerger of its hotels business and more.

X CEO Linda Yaccarino shares insights on Twitter’s transition, working with Elon Musk

In May, Elon Musk announced the appointment of Yaccarino, the former advertising head of NBCUniversal, as new CEO with a mandate of building a new version of Twitter. (Representative Image: Linda Yaccarino via LinkedIn)

Elon Musk and Linda Yaccarino, while operating within well-defined lanes, are united by a shared belief in X’s overarching mission. This mission, as Yaccarino articulated, centers on the foundational core value of free expression.