Tag: Media

Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML

Wunderman Thompson was essentially straddling two spaces – brand and legacy that JWT stood for and the digital prowess and tech that Wunderman is globally known for. (Representative image via Unsplash)

The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.

54 percent of consumers expected to engage in hybrid shopping: InMobi study

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage.

Netflix to launch ‘Netflix House’ offering themed dining, shopping and immersive fan experiences

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Netflix House will feature rating installations as well as ticketed shows based on popular Netflix shows and movies. It will also feature restaurants that will serve food from unscripted shows. Expect everything from casual burgers and fries to high end dining, desserts and spirits.

COAI urges TRAI to reject startups’ submission debating network fee and net neutrality

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

The Cellular Operators Association of India termed the letter as “propaganda activism” and “fear-mongering”.

Net Neutrality: Telcos urge TRAI to ignore letter signed by Nithin Kamath, Vijay Shekhar Sharma, other startup founders

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

COAI letter to TRAI claims that telecom companies are advocating for exempting start-ups, smaller OTT players from paying network usage fee to telcos.

Tesla’s new advertising tactic; plans to expand to countries with potentially large market

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

There have been Tesla ads at the Haneda Airport in Tokyo. The ad runs across the entire wall and showcases Tesla’s Model Y and focuses on the brand’s large supercharger network and its famous autopilot feature.

Is Gen Z afraid of the impact of AI on jobs?

48 percent of Gen Z prioritise mental and emotional well-being. (Representative Image: Steve Johnson via Unsplash)

Gen Z is a digital-first generation who place a strong emphasis on holistic wellness. As defined by them, this wellness includes physical, mental as well as social well-being.