Tag: Media

IBDF asks TRAI to lift pricing restrictions on broadcasters

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

The IBDF in its request to the TRAI, said that broadcasters should be allowed to set prices for their TV channels and distribution services and should be able to negotiate the terms and conditions of their interconnections based on market data and forces.

Metaverse and regulators: TRAI raises big concerns around metaverse

Across the world, authorities are pushing for more regulation of emerging technologies like metaverse, AI, etc. (Representative Image: Minh Pham via Unsplash)

TRAI bats for appropriate regulation to safeguard future generations so they do not “inherit a digital world polluted by predators, hate speech and mistrust.”

Zerodha’s Nithin Kamath expresses concerns over use of dark patterns

Kamath has several times spread awareness on deepfakes and how they can be misused and the consequences can be grave. (Twitter via @CNNnews18) (Image source - Twitter via @CNNnews18)

Nikhil Kamath, co-founder and CEO of Zerodha, took to X to share that he too believes that the guidelines will help consumers have a better and more unfiltered shopping experience.

Amazon and Microsoft team up to take against tech frauds

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

Amazon, Microsoft, and Central Bureau Investigation (CBI), the federal enforcement agency in India, have taken decisive action against perpetrators of technology support fraud.

Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML

Wunderman Thompson was essentially straddling two spaces – brand and legacy that JWT stood for and the digital prowess and tech that Wunderman is globally known for. (Representative image via Unsplash)

The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.

54 percent of consumers expected to engage in hybrid shopping: InMobi study

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage.

Netflix to launch ‘Netflix House’ offering themed dining, shopping and immersive fan experiences

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Netflix House will feature rating installations as well as ticketed shows based on popular Netflix shows and movies. It will also feature restaurants that will serve food from unscripted shows. Expect everything from casual burgers and fries to high end dining, desserts and spirits.

COAI urges TRAI to reject startups’ submission debating network fee and net neutrality

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

The Cellular Operators Association of India termed the letter as “propaganda activism” and “fear-mongering”.