Tag: Media

NBDA given four weeks to come up with fresh guidelines for self-regulation of media: Supreme Court

According to Dish TV, levying entertainment tax on the service tax would be constitutionally impermissible.

A bench made up of the Chief Justice of India D Y Chandrachud and Justices J B Pardiwala and Manoj Misra took into account the submissions that the NBDA was in consultation with current and former chairpersons Justice (retd) A K Sikri and R V Raveendran to frame a fresh set of guidelines.

YouTube’s anti-vaccine content controversy: study shows no proof found

The average share of anti-vaccine or vaccine hesitancy videos remained below 6 percent at all steps in users' recommendation trajectories,” said Margaret Yee Man Ng, an Illinois journalism professor and lead author of the study. (Representative image via Unsplash)

Researchers spoke to participants of the study trained by the World Health Organisation to specifically look for an anti-vaccine video on YouTube with as few clicks as possible. They were asked to begin their search from the first informational Covid-19 video uploaded by WHO on the video-streaming platform.

Advertisers are allocating more budgets to open web for measurable results: Criteo

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

According to the media company, finding audiences with a high purchase intent is the key and retail media marks the emergence of the next essential channel for advertising.

The ad industry is a changemaker: Srinivasan K Swamy

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy, executive chairman, RK Swamy Hansa Group, feels advertising is a changemaker because it helps shape the mindset and the habits of people, and is therefore a force for societal good.

TRAI issues regulations and amendments to protect digital media copyright

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

Numerous modification/additions were proposed by several stakeholders. Hence, the Authority was of the opinion that system requirements for DRM shall be dealt with in a separate consultation paper.

OTT regulations: TRAI extends comments’ deadline on ‘Regulatory Mechanism’, ‘Selective Banning of OTT Services’ paper

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

Upon deliberation of the industry stakeholders’ request to extend the date for submission of counter comments, TRAI decided to extend the last date for submission to September 29.

Indian consumer tech market surges, indicates striking growth trends in 2023: GfK

The telecommunications (TEL) sector, i.e., smart and mobile phones, performed well in the first half of 2023, with a 12 percent increase in value despite a slight 4 percent decrease in volume. (Image via Unsplash)

One of the aspects of this transformation is the untapped potential within the consumer appliances sector. Despite the growth, the penetration of these products remains relatively low, indicating a vast opportunity for industry leaders to explore further.