Tag: Media

JioCinema’s IPL viewership numbers are mind boggling

CSK was created in 2008 as the division of India Cements

TATA IPL 2023 on JioCinema gets a record-breaking 147 crore views on opening weekend. JioCinema also registered over 2.5 crore downloads, a record for the most installed app in a single day.

IPL 2023: Traditional advertisers set to overtake new-age players in IPL 2023 advertising pie

The long-time sponsor Tata Group, the title sponsor of the tournament, will be promoting their EV offering Tiago.ev during this IPL season. As the official partner, the brand will effectively utilize the Tata IPL platform to not only display the new Tiago.ev across all 12 stadiums but also launch interesting initiatives such as the ‘100 reasons to go.ev with Tiago.ev’ campaign. Conceptualized by FCB Ulka, this campaign focuses on consumers' top mental barriers towards EV adoption and addresses them through a series of light-hearted, relatable instances.(Image source: Indian Premier League (@IPL))

As new-age internet companies adopt a more cautious approach to advertising, traditional advertisers are gearing up to go all out on IPL advertising.

JioCinema’s IPL debut breaks records with 6 crore unique viewers and 2.5 Cr. downloads in a single day

JioCinema's success however isn’t limited to the TATA IPL season alone. The platform also had a remarkable run during the FIFA World Cup, with millions of users tuning in to watch the matches on the platform. 40 billion minutes of watch time was clocked across Sports18 and JioCinema, which continued to be the number one downloaded free app on iOS and Android throughout the tournament.(Image source: Indian Premier League (@IPL))

The record breaking debut of the platform on IPL is another success added to the platform’s sports streaming history after FIFA World Cup.

With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.

Retail sector boosts ad volumes on TV News by 15 percent in FY 2022: TAM

With the pandemic accelerating the shift towards e-commerce, retailers had to adapt rapidly to stay competitive in the market. To stand out from the competition, retailers resorted to aggressive advertising campaigns on TV news channels, which proved to be an effective strategy. (Representative Image: Franki Chamaki via Unsplash)

Advertising efforts of the retail sector on TV news programs saw a significant surge in the year gone by.

IPL becomes a Decacorn with $10.9 billion valuation; Media rights most significant revenue source

Since inception, the league's value has seen a 90 percent growth and currently stands at $10.9 billion (Rs 87 crore), according to a report titled 'Beyond 22 Yards', The IPL Valuation Report 2022 by D and P India Advisory. (Representative Image (From left to right) : Twitter handle - Gujarat Titans, Mumbai Indians and Lucknow Super Giants)

This year, for the first time, IPL media rights were spread among different broadcasters, breaking the monopoly of one company.

#TBH: Churn, course correction marks OTT industry version 2.0

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The industry is expected to touch $ 11-13 billion by 2030 and the primary driver for growth will be paid subscriptions or SVoD (subscription video-on-demand) segment slated to jump from 85-90 million to 160-165 million by 2027.

Quick Take: Is JioCinema’s free streaming of IPL attracting advertisers to concentrate on one platform?

This year's IPL is expected to not only increase digital audience bandwidth but also overall ad revenues. According to a KPMG-CII report, the digital revenue for sports is projected to grow from Rs 1540 crore in FY21 to Rs 4360 crore in FY26, with a CAGR of 22 per cent. (Still from the ad)

The availability of free IPL streaming on JioCinema is proving irresistible to advertisers this year, leading to a shift in focus towards the platform and the potential for some marketers to exclusively choose JioCinema for their IPL ad spends.

Media Mavens: ‘Media planning is about capitalising consumer trends and unearthing unique opportunities,’ says Alliance’s V Narayanan

As per Alliance’s V Narayanan, some of the key challenges are: Consumers reach getting more f-r-a-g-m-e-n-ted, building top of mind awareness for a brand in a fiercely contested market place is a huge challenge to procure in a digital world. Further, consumer trust is declining and it is getting more and more difficult to sustain loyalty.

V Narayanan, CEO of Delhi-based Alliance, believes the new formula – C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.

Rajasthan Royals announces Luminous Power Technologies as IPL 2023’s Title Sponsor

Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with Rajasthan Royals for the 2023 season. (Image source: Twitter handle - @rajasthanroyals)

Luminous Power Technologies, the power and solar solutions brand will feature on the front of Rajasthan Royals’ official playing kit.