Tag: Media

Unilever wants to tap UEFA EURO 2024’s live audience of 5 billion people worldwide

From Unilever’s portfolio of household brands, the Nutrition brands that will activate throughout UEFA EURO 2024 include Hellmann’s, Calve, Knorr, Colman’s, Amora, and The Vegetarian Butcher. (Representative image by Lucas George Wendt via Unsplash)

Unilever kicked off a multi-brand partnership with UEFA EURO 2024 in December 2023.

Unilever acquires premium haircare brand K18; grows the FMCG major’s Prestige portfolio

Informa said it would expand both events and accelerate growth, helped by its data platform and understanding of both the marketing and fintech sectors, according to a Reuters report.

Unilever signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever’s portfolio towards higher growth areas.

Hyundai announces Deepika Padukone as brand ambassador

Bollywood actor Deepika Padukone, last seen in Singham Again, was one of the first to call out the remarks, sharing the company's statement on her Instagram stories with the caption, "And they just made it worse."

This partnership promises a mutually beneficial tie-up, leveraging her strong emotional bond with the Indian audience making her an ideal Brand Ambassador for Hyundai Motor India.

The fate of the 1.5 billion dollar ICC TV rights deal between Zee and Disney Star

The decision however, still requires the green light from lenders, employee groups and regulators. (Representative image by Pablo García Saldaña via Unsplash)

Recently, news of a potential merger between Viacom18 and Star India has been floating after Disney Star’s parent Walt Disney signed a non-binding agreement with Reliance Industries (RIL). If the ICC deal is likely to fall through, it will have massive influence on the due diligence of Walt Disney as well as RIL.

BCCI to prevent Chinese brands from bidding for IPL title sponsorship rights

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

The BCCI has made it clear that it will not entertain bids form Chinese companies, indicating that it will not seek relationships with countries that do not have friendly ties with India.

Google announces 30000 layoffs from ad sales division post new AI innovation

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

The new innovations can automatically suggest and create ads for customers, requiring basically, no human intervention. This development renders the ad sales unit essentially redundant.