Opinion Trading platforms demand regulations | MIB warns OTT platforms against publishing obscene, pornographic content

The advisory invokes Part-II of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. These rules provide a Code of Ethics for publishers of online curated content (OTT platforms), specifically requiring caution and discretion when dealing with content that:

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

TV News commands advertiser interest | Anupam Mittal on Ranveer Allahbadia controversy | PVR-Inox to pay Rs 1.2 lakh for showing ads

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ad bodies to set guidelines for unethical practices | Nas Daily on ‘1000 Media’ | Nielsen collaborates with JioStar

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.