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Rise of legal influencers | MSI to hike car prices | Myntra joins qcomm race

The advent of social media and digital platforms, which have democratised dissemination of information, allows legal influencers to share their knowledge with a broader audience. The trend has also resulted in the spread of misinformation, said Amrita S Nair, Advocate, Bombay High Court (HC). She attributed the ill-effects to a lack of expertise or an indulgence in sensationalism to attract more followers on social media. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Influencers promote crypto | Ageism in advertising | Swiggy increases ad spend

Experts estimate that crypto exchanges contributed over ₹200 crore to advertising expenses in 2021, with over ₹90 crore spent during the IPL.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Godrej & Boyce rebrands | TN’s gaming rules | Apurva Sircar joins Flying Man Ventures

Rs 1200 crore investment is planned over the next 3-5 years on tech and digital skills by Godrej Enterprises Group.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Prasar Bharati OTT to go partially subscription-based | RAI writes to govt | RK Swamy’s net profit declines

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Private FMs’ news struggle | RMG operators go offshore | Xiaomi India’s President steps down

The original deadline for submitting applications was November 15, 2024.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Premium choco brands boost AdEx | Swiggy focuses on brand marketing | Netflix CXO Move

Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ad spends on LinkedIn | Maruti Suzuki’s Q2 result | LS Digital’s steady rise

LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

TV ad spends decline | Disney Star’s President steps down | Zomato, Paytm Q2 earnings

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

SC order on OTT | Zee reappoints Punit Goenka | Govt puts weight behind D2M trial

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Tata brands boost BB Now | Madison bags Parag Milk Foods media acc | Tips Music Q2 FY25 result

BigBasket CEO Hari Menon said they are targeting to list the company on the stock exchange in the next two years

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.