Stakeholders to meet MIB on July 19 to brainstorm on SDC: Breaking | DD Free Dish pushes to double subscriber base; to focus on premium households

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

GCPL looks for advertising opportunities in gaming and esports IPs | Prasar Bharati invites applications for allotment of vacant DD Free Dish

During the launch of India’s first indigenous mosquito repellent molecule, Renofluthrin based product - GoodKnight Vaporizer, Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand's plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Sharan Hegde on fundamentals for finfluencers on promoting claims | Homegrown Twitter-copy Koo to shut down after failed acquisition talks

In his LinkedIn post, Hegde acknowledged the challenges of rapid growth, stating, "Needless to say, when you grow at such a lightning speed, you are bound to make some mistakes with hiring and redundant expenses." This round of layoffs marks the company's first cost-cutting measure since its inception.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Tata Motors media review for Passenger Vehicles business underway? | GroupM elevates Ashwin Padmanabhan to COO

The 2024 X Index surveyed 55,000 consumers in 9 global markets (U.S., U.K., France, Mexico, India, Portugal, Spain, Brazil and Argentina) and examined customer experience with bricks-and-clicks brands, retailers that maintain brick-and-mortar stores in addition to selling online, and pure players, internet-only retailers. (Image source: Moneycontrol)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.