Tag: Fast-Five

SEBI’s crackdown on finfluencers to impact advertising in BFSI | India-SA T20 WC final match records peak concurrent viewership of 53 mn

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Hero Motocorp’s media mandate on pitch | Bhawna Sikka to join Adidas India as CMO | iD Fresh Food’s CMO Rahul Gandhi steps down

In 2019, Publicis Media won the mandate that included both traditional and digital media duties, after a competitive pitch. Publicis Media had created a bespoke platform – ‘Team Hero MotoCorp’ (Team HMC). Previously reported estimates had pegged the media account at Rs 600 crore.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature

By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.