Influencer marketing: When risks outweigh results | Impacts of TN Govt’s online gaming crackdown | Police raid Blinkit dark stores

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ranveer Allahbadia, Samay Raina controversy: blow to brand deals & India’s Got Latent | Godrej Agrovet names Sunil Kataria as CEO and MD – Designate

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.