Tag: Digital

More businesses use WhatsApp now in India, says Meta India VP Sandhya Devanathan

Jio Platforms announced on Monday had announced the launch of the first-ever end-to-end shopping experience on WhatsApp in collaboration with Meta Platforms. Calling it a “global first”, Reliance said in a statement that JioMart on WhatsApp will allow users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalogue, add items to their cart, and make the payment to complete the purchase — all without leaving the WhatsApp chat.

“Globally, I think we have 200 million businesses on WhatsApp, using our WhatsApp business messaging app. So you see this organic behaviour translate to not just users, but also what businesses do on our platform,” Sandhya Devanathan said.

Age limit should be imposed for usage of social media: Karnataka HC

The counsel of the microblogging platform argued that the ministry had not informed the users about blocking their tweets and accounts and the platform was forbidden from informing them. (Representative Image: Austin Distel via Unsplash)

The High Court observed that ‘children may be 17 or 18 but do they have the maturity to judge what is or is not in the interest of the nation?’

Google begins automatic migration from Universal Analytics to Google Analytics 4

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

Since July 1, Google has been replacing Universal Analytics with Google Analytics 4, its upgraded version. And, since that date, the properties of Universal Analytics stopped processing data.

MAdtech Point: Chaos theory, its relevance in MAdTech and the New PII

Privacy regulations are redefining the way consumers are discovered and engaged, particularly when it comes to securing and managing consumer consent. The power is shifting back to the consumer and the advancement in technology is driving a new set of innovations including the tokenization of consumer engagement. (Representative Image: Alexander Sinn via Unsplash)

While AdTech is about inventories, MarTech is always about identities. And the twain never met; not sure it will, even though the industry is calling out for its integration, writes our columnist Gowthaman Ragothaman.

Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.