Digital – Page 55 – storyboard18

EU regulators probe Google’s secret ad partnership with Meta over minors’ privacy concerns

The investigation centers on a series of ad campaigns aimed at promoting Instagram, Meta's social media platform, to teenagers.

Google and Meta face scrutiny over a covert ad deal that bypassed rules for protecting underage users in online advertising.

Global smartwatch shipments decline 9% YoY in Q3 2024; Apple maintains leadership

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

Apple continued to lead the market, holding a 21 percent share, followed by Huawei with 14 percent and Samsung at 11 percent despite the overall slowdown.

U.S. court enforces TikTok sale deadline amid national security fears

The case was reviewed by Judges Sri Srinivasan, Neomi Rao and Douglas Ginsburg, who considered challenges brought by TikTok and its users against the law.

Gen Z leads consumer spending in India’s youthful market: Dentsu-PhonePe Report

The millennial and Gen Z cohorts, in particular, are influencing market dynamics, creating a highly tech-savvy and trend-driven environment.

India’s demographic diversity is reshaping the consumer landscape, with Gen Z driving trends in food, beverages, and retail, while Gen X focuses on financial services, healthcare, and agriculture, according to a new report by Dentsu and PhonePe.

Perplexity AI expands publisher partnerships, offers ad revenue to media brands

The move comes as the industry reassesses AI-focused gadgets like Humane’s AI Pin and the Rabbit r1, both of which launched to lukewarm reviews. Many investors now believe smartphones are the most practical route to bring AI to users at scale.

The growing network includes partners from the UK, Japan, Spain, and Latin America, enhancing global reach and content diversity.

OpenAI unveils $200 ChatGPT Pro subscription for engineers and researchers

Earlier this week, OpenAI also announced it would retain its non-profit structure following public feedback on a proposed restructuring.

ChatGPT Pro will provide users with access to OpenAI’s most advanced tools, offering unlimited use of its cutting-edge reasoning model o1, o1 mini, GPT-4o, and enhanced voice capabilities.

93% Gen Z fans consume sports via a digital channel: Deloitte-Google Report

Gen Z spends more time per week on sports content than any other generation, with 34% reporting increased engagement over the last two years, according to the report.

46% Gen Z fans engage frequently with sports during the off-season, compared to a significant drop among Millennials and Gen X that comprise 40% and 37%, respectively.

From Googling to Plexing: Perplexity serves 20 million queries in a single day

Despite being "highly under monetized," the company has managed to grow at an extraordinary rate, recording a 6.3x year-over-year revenue increase.

AI-powered search app Perplexity records a staggering eightfold surge in daily queries, marking a shift in digital search behaviour.

Dish TV and Airtel call to bring Prasar Bharati’s OTT platform under TRAI’s ambit

Leading Fast-Moving Consumer Goods (FMCG) brands Amul and Mondelez are now advertising on Prasar Bharati's over-the-top (OTT) platform, WAVES.

Stakeholders are calling to bring Prasar Bharati’s recently launched family-friendly over-the-top (OTT) platform, WAVES, under TRAI’s regulatory framework. WAVES was launched on November 20, 2024.