Tag: Digital

YouTube to roll out more tools to support podcasters, monetisation for creators

CEO Neal Mohan highlighted plans to roll out additional tools designed to support podcasters, improve monetization options for creators, and simplify the process of discovering new podcasts. (Image Source: Unsplash)

CEO Neal Mohan reveals that YouTube now stands as the most popular destination for podcast enthusiasts in the United States, with enhanced features and monetization tools on the horizon.

Duolingo mascot is dead? Here’s what it is

With this campaign, Duolingo appears to be blending its trademark humor with a fresh narrative twist, inviting its community to engage in an ongoing “investigation” into the mysterious circumstances surrounding Duo’s “demise.” (Image: Duolingo)

In a tongue-in-cheek marketing stunt, the language-learning giant announces its beloved mascot’s fictional demise.

Maharashtra Cyber Cell files FIR against Ranveer Allahbadia, Samay Raina, and others

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

In a swift response to public outrage over obscene content on the YouTube show India’s Got Latent, authorities have registered an FIR, summoned multiple participants, and called for the removal of all 18 episodes.

Brands on high alert after ‘India’s Got Latent’ controversy; marketers question effectiveness of associations

Brands and influencers are prioritising caution in partnerships and content moderation following the internet uproar against Allahbadia's remarks.

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward.

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.