Tag: Digital

Meta tests AI-generated comment suggestions on Instagram

Meta stated that the feature is part of its ongoing effort to incorporate AI into various areas of its platforms, including comments, feeds, groups, and search.

Meta experiments with AI-driven suggestions for Instagram comments, but not all users are thrilled by the prospect of automation taking over their social media interactions.

X’s Engineering Director Haofei Wang steps down amid leadership changes

Wang’s exit comes as X strengthens its engineering leadership with recent hires Mike Dalton and Uday Ruddaraju, both former Robinhood technical leads.

Wang’s exit comes as X strengthens its engineering leadership with recent hires Mike Dalton and Uday Ruddaraju, both former Robinhood technical leads.

Understanding the “digital arrest” scam: What is it and how can you protect yourself?

The aim is to instil fear and panic in the victim, compelling them to transfer large sums of money to avoid a fabricated "digital arrest." (Image: Unsplash)

Under “digital arrest,” scammers use fake video calls, fabricated accusations, and high-stakes threats to steal millions. Here’s everything you should know on how to protect yourself from this latest cyber scam that’s creating shockwaves throughout the country.

EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media

One of the lesser-discussed ripple effects of the Equalisation Levy has been its role in nudging brands toward domestic alternatives. Rising costs and tax complexities have made Indian platforms more attractive than before, not just as fillers, but as strategic choices. (Image sourced from Moneycontrol)(Image sourced from Moneycontrol)

If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.

Beyond Byju’s: Indian ed-tech players ditch glamour for smart, cost-effective advertising

In the advertising sector, the mood is more measured. “Early days,” said Sandeep Goyal, Managing Director at Rediffusion. “The world is still processing these changes. It’s not something we can analyze in isolation. Once the dust settles, we’ll have a clearer picture of the true impact.” (Photo: Unsplash)

India’s top edtech startups are shifting away from high-profile branding, moving past celebrities, cricket, and reality shows to embrace more cost-effective marketing strategies.