CXO Interview – Page 22

Strategy broadening its territory: Mark Sinnock, global CSO, Havas Creative

Mark Sinnock, global CSO, Havas Creative. (Image sourced via Havas website)

We caught up with Mark Sinnock, global chief strategy, data and innovation officer, Havas Creative speaking about how a strategy guy goes about planning in this ever changing world and how has the relationship between advertiser and consumer changed.

WPP’s Rob Reilly on humour in advertising, creativity, AI and more

Rob Reilly, CCO, WPP in conversation with Storyboard18's Delshad Irani

Rob Reilly, chief creative officer, WPP talks about how the A&M industry needs to figure out a way to bring back humour in advertising without shadowing purpose.

Mindshare’s Adam Gerhart and Amin Lakhani on the future of the Indian market

Amin Lakhani, CEO, Mindshare South Asia along with Adam Gerhart, global CEO, Mindshare.

Storyboard18 talks to Adam Gerhart & Amin Lakhani of Mindshare about the future of the Indian market and the expectations they’ve set out for the India business of Mindshare.

Diageo’s Cristina Diezhandino on the big shifts in the alcohol industry

Cristina Diezhandino, global CMO of Diageo. (Image sourced from Diageo website)

Cristina Diezhandino, global CMO of Diageo, talks to Storyboard18’s Delshad Irani about the big shifts in the alcohol industry and the women shaping brands.

Zerodha’s Nithin Kamath on being a celebrity founder, creating content and more

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Nithin Kamath, Founder and CEO, Zerodha talks to Storyboard18 about being a celebrity founder, creating content and why long term thinking is the advice he gives to budding entrepreneurs.

Mastercard’s Raja Rajamannar on AI and its impact on society

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, global CMO of Mastercard talks to Storyboard18’s editor Delshad Irani about the urgent need to educate & sensitise regulators on AI & its impact on society and businesses.

AdEX growth 2-3x in India as compared to global: Adam Gerhart, Mindshare’s Global CEO

Gerhart said that Mindshare is cognisant of the fact that the media and advertising landscape is going through a lot of change and he feels the best way forward is to leverage the strength of the entire network under WPP.

Adam Gerhart, Mindshare’s Global CEO, on the India focus, winning the Media Network of the Year title at Cannes Lions Festival of Creativity, Disney offloading TV assets, and more.

Mondelez turns 75! A look at its growth journey and ad campaigns in India

During its strong seven-and-a-half-decade journey in India, the brand has created a sweet spot in the minds and hearts of consumers across the country with some of the most iconic ads that this country has seen.

Storyboard18’s Shibani Gharat talks to Mondelez International’s Anil Vishwanathan and Nitin Saini, Ogilvy’s Piyush Pandey and Sukesh Nayak and Wavemaker’s Shekhar Banerjee about Mondelez’s growth over that last 75 years and how advertisements played a key role for its presence in India.

iD Fresh Food’s chairman & CEO Musthafa PC on using safe ingredients, building trust and more

For iD Fresh Foods, the top four e-commerce platforms are Swiggy Instamart, Zepto, Blinkit and BB Now, in that particular order.

During the first edition of the Moneycontrol Startup Conclave, Musthafa PC discussed the impact of creating a clean food brand and why consumers should take charge of informing themselves about the ingredients in the food they consume.

Vishal Dhupar NVIDIA’s MD – Asia South on AI disrupting advertising, WPP deal and more

Vishal Dhupar, MD, Asia-South, NVIDIA. (Image sourced via Twitter)

NVIDIA’s MD – Asia South Vishal Dhupar talks to Storyboard18 about the impact and effectiveness of AI on industries including advertising and marketing.