Tag: brand marketing

Sneaker Culture in India: Women are buying as many sneakers as men, says SoleSearch’s Param Minhas

The Indian sneakers and streetwear industry are estimated to be at over $3 billion. Sneaker culture is becoming mainstream in India. For young Indians across cities, sneakers are social currency and a way of self-expression.

Sneaker culture in India is growing and so is the interest of marketers who are willing to collaborate with sneaker marketplaces.

Ad spends on gaming apps grow as brands find more value

Gaming platforms are levelling up marketing to target more marketers from across categories. They are also focusing on ad innovations in order to ensure gamers' experiences are not interrupted. (Representational image via Unsplash)

Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories.

CXO Moves: Gozoop, Dentsu, Benetton, Schbang, Cosmos Maya bolster leadership

The Glitch’s founders quit, the maker of Marlboro ropes in a Tata Group executive, United Colors of Benetton gets a new marketing head. Get the full picture on people and their moves on the corporate jungle gym in CXO Moves.(Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

News18 News Network sweeps Hindi belt in Week 39

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, News18 is leading the market share charts in the HSM-Urban + Rural Market.

Ram Krishnan, Priya Nair, Raja Rajamannar, Kainaz Gazder: Meet the top Global Indian Marketers

Ram Krishnan, Priya Nair, Raja Rajamannar and Kainaz Gazder are some of the top global Indian marketers building and growing multi-billion dollar brands and businesses. (Illustrations: Suneesh, Moneycontrol)

Marketers of Indian-origin are leading global brands across the world. Take a look at some of the CXOs from that elite club.

Crypto Clues | Kim Kardashian episode has a lesson for Indian regulators

Experts estimate that crypto exchanges contributed over ₹200 crore to advertising expenses in 2021, with over ₹90 crore spent during the IPL.

When celebrities and finfluencers peddle products, the logical questions that follow are of ethics and competence. The ethical issue can be resolved by fair disclosure and disclaimers. But who can judge competence and how?

Elon Musk’s ex-wife Talulah Riley asked him to ‘buy Twitter, then delete it’

Further text messages between the two show that Riley was concerned about what she called “woke-ism” on the platform.(Representative image via Unsplash)

Elon Musk ex wife Talulah Riley on March 23, wrote “Can you buy Twitter and then delete it, please!? xx.” The text messages were revealed in court filings as part of the Tesla billionaire’s legal battle with Twitter.

Linkedin Report: CRED, upGrad, and Groww are top 3 startups in India

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

LinkedIn revealed the top 25 startups in India; CRED, upGrad, and Groww take top 3 spots