Titled “Endorsements Know-hows!”, the new guidelines state that endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” “collaboration” or “paid promotion” can be used.
Tag: brand marketing
Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part Two)
Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.
Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part One)
Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.
BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future
A simple web search for the definition of leadership returns over 130 million results. But what stands out among all these millions of theories is the gradual shift in emphasis from “who” the leader is to “what” the leader does. While some may posit that a leader’s success is determined by a combination of values… Continue reading BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future
How WPL is taking the next step towards gender pay parity
Cricket is not just restricted to being Gentleman’s game. It’s paving the way for more opportunities for women’s sports and proving its commercial worth.
Clutter Breakers: JioCinema’s new WPL campaign positively propels women’s cricket
VIacom18 in association with Ogilvy India have launched a unique ad campaign around the Women’s Premier League (WPL) that highlights and promotes the sport in an intriguing way.
Our women’s cricket team will create icons which will inspire the next generation: RCB chairman Prathmesh Mishra
At the launch of Women’s Premier League (WPL), Royal Challengers Bangalore chairman and chief commercial officer of Diageo India, and RCB’s captain Smriti Mandhana talk about gender inequality and pay disparity between men and women cricketers.
Lenskart’s Peyush Bansal: I’m not a celebrity entrepreneur and I don’t have aspirations to be one
Lenskart’s co-founder, chief executive and people officer, Peyush Bansal on the brand’s ad campaign featuring Karan Johar, his appearance in the films and the cult of celebrity founders.
Simply Speaking: What is Viral is not always Vital
When marketing pundits talk about ‘loyalists’, or ‘the passives’ or ‘detractors’ they are referring to merely a collection of individuals into range based groups. Leaving diehard loyalists aside, there is much eagerness to engage with the middle uncommitted. The recruits all lie in this middle mass is the belief.
How Artificial Intelligence will impact the future of filmmaking
Artificial intelligence has many benefits in filmmaking. For one, it allows filmmakers to create more complex and realistic visual effects without the need for expensive sets or equipment. It also enables filmmakers to experiment with new creative ideas that would have been impossible to achieve using traditional filmmaking techniques.