Tag: brand marketing

Elon Musk launches AI startup xAI

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

xAI will be led by Musk, who is also the CEO of Tesla, CEO of SpaceX, CTO and owner of Twitter and founder of many more companies.

Google Bard now available in over 40 languages, including nine Indian languages

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Google launches new features in Bard to help users better customise their experience, boost their creativity and get more done, including the ability to add images in Prompts, listen to Bard’s responses out loud, and easily adjust Bard’s response to be longer, shorter.

Tata Motors Shubhranshu Singh and GV Ramanan on how to forge the CMO-CFO alliance

Shubhranshu Singh, vice president, marketing - domestic & IB, CVBU and GV Ramanan, vice president - finance & group controller at Tata Motors in conversation with Storyboard18's Delshad Irani

Shubhranshu Singh, vice president, marketing – domestic & IB, CVBU and GV Ramanan, vice president – finance & group controller at Tata Motors talk about forging CMO-CFO relationships and how a good relationship between the two can largely impact a business.

Baseline Ventures signs badminton duo Gayathri Gopichand and Tressa Jolly; secures sponsorship from Muthoot FinCorp 

The remarkable duo, Treesa Jolly (left) & Gayathri Gopichand (right) have showcased their extraordinary skills by clinching one BWF title and winning medals at the Commonwealth Games, are climbing up the ladder in the world of badminton.

This multi-year collaboration will have the duo sport the Muthoot FinCorp logo prominently on the front chest of their playing jerseys during all BWF International events.

Retail inflation snaps falling streak, rises to 4.81% in June

In the last six to nine months, in categories where commodity prices have cooled, most of the companies have reduced product prices or increased the weight of the packs. They have also expanded their advertising and promotion activities. (Representative Image: Fikri Rasyid via Unsplash)

Economists had expected headline retail inflation to rise to 4.6 percent in June.

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

Bulchandani talks about making sure that the creative reputation of Ogilvy is intact.(Image sourced from Forbes India)

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.

Dhoni-led Chennai Super Kings ranks no 1 in brand and business enterprise value: Report

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

Houlihan Lokey’s IPL Valuation Study 2023 stated that the league’s brand and business value have both increased by 80 percent.