Tag: brand marketing

Swiggy forms dedicated team to work on AI

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup. (Image sourced via LinkedIn)

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup.

Cadbury dancing girl to My SRK ad: What’s so khaas about Mondelez’s 75 years in India?

Mondelez India completes 75 years of an eventful journey in India on July 18. It all started with the company launching Cadbury’s Dairy Milk in India in 1948, which has since become a leader in the chocolate category in the country. Storyboard18 caught up with brand custodians Piyush Pandey, Chairman-Global Creative and Executive Chairman-India, Ogilvy; Nitin Saini, Vice-President Marketing, Mondelez India; Shekhar Banerjee, Chief Client Officer and Office Head – West, Wavemaker India; Anil Viswanathan, MD of Vietnam and Southeast Asia, and Sukesh Nayak - Chief Creative Officer - Ogilvy India, to relive the journey of three-quarters of a century by the Indian arm of the global confectionary major. (Stills from the ads)

A one-of-a-kind meeting of executives who have managed Mondelez and its iconic brands like Cadbury for many years. Take a trip down memory lane with Ogilvy’s Piyush Pandey and the company’s key executives.

Speculations surrounding future of Disney-owned Star India: Here’s what you need to know about its India business

Catz in his call, did not talk about how the business will be brought to a halt. (Representative Image: Tarik Haiga via Unsplash)

Over the years, Star India has seen a lot of changes. In 2012, Star India made a landmark move by acquiring the broadcast and digital rights for all cricket matches in India through a deal with BCCI valued at Rs 3,851 crore. This strategic step solidified Star India’s position as the top destination for cricket enthusiasts. In 2014, they obtained digital distribution rights for IPL, elevating their subscriber base. Later, in 2019, The Walt Disney Company acquired 21st Century Fox, including Star India.

No battle between logic and magic: Forging CMO-CFO power alliances

Subhranshu Singh, (left) and GV Ramanand (right) discuss their functions from a historic lens and also share insights on how the two functions can collaborate together for business growth.

According to Shubhranshu Singh , vice president, marketing – domestic & IB, CVBU , Tata Motors, if logical creativity and creative logic can be hybridised, then one come to a meeting point.

Weekly Shorts: Affiliate influencer marketing – the cost-effective solution

These promotional codes help in tracking conversions driven by each influencer. So that you only pay after the campaign goals are met. (Representational image by Konstantin Evdokimov via Unsplash)

Under affiliate influencer marketing, you compensate creators based on the sales made by the affiliate links — unique links or discount codes — included in the content.

What does the Chandrayaan-3 mission mean for Brand India?

In June, News18 Network garnered 5.1 billion views on YouTube and Facebook combined and became the preferred choice for viewers seeking news content on digital.

As India bids to become only the fourth country to execute a controlled landing on the moon with the Chandrayaan-3 mission, Storyboard18 asks experts what it means for Brand India.

Sting emerges as fastest growing brand for PepsiCo India

In terms of volume, the category reached approximately 33.5 million liters in 2022, up from 30.4 million liters in 2021 and 26 million liters in 2020. (Representative Image: Philippe Oursel via Unsplash)

PepsiCo’s energy drink Sting has emerged as the dominant brand within the company, surpassing other long standing brands such as Pepsi cola and Mountain Dew.

Corporates need to be responsible and lead in climate action, says ITC’s Sanjiv Puri

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

The ITC report acknowledges the prevailing state of permacrisis and uncertainty in our world today. Referring to 2023 as the year of ‘polycrisis,’ the World Economic Forum has highlighted critical areas such as climate change, food and energy shortages, among others, indicating that the world is at a pivotal moment.

Weekly Shorts: 5 brands who had standout 4th of July campaigns

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Five leading brands, including American Eagle, Škoda, Bomb Pop, Budweiser, and Old Navy, ran outstanding influencer marketing campaigns on the 4th of July, creating spectacular awareness and engagement.

How AI will reimagine the art and the artist

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

Ethical considerations must be at the forefront of AI implementation in the content industry. Designers and content creators should actively address algorithmic bias, curate training data, and ensure diverse perspectives are represented.