Tag: brand marketing

Goodknight’s implied value stands around Rs 30,000 crore

Acquired in 1994 from Transelektra Domestic Products, Goodknight is the dominant player in the Rs 5,057-crore Indian insecticide market, according to market research company Euromonitor. Interestingly, in 1994 Hindustan Unilever was also interested in Goodknight. (Still from the brand's latest ad)

Acquired in 1994 from Transelektra Domestic Products, Goodknight is the dominant player in the Rs 5,057-crore Indian insecticide market.

Welspun unveils new brand identity to acknowledge its growth

The new symbol christened ‘The Exponent’ is designed as an elevated degree at the end of the modernised wordmark to signal both the history and the future. (Representative image by Diego PH via Unsplash)

The new brand identity has been created to recognise and cherish Welspun’s hallmark story of bold expansion and growth built upon its strategic diversification forays to deliver next-level opportunities, value, and experiences.

Reliance to acquire Alia Bhatt’s Ed-a-Mamma for Rs 300-350 Cr

Bhatt upon realising that there was a genuine gap for a strong, homegrown Indian kids clothing brand thought of exploring the segment. When the process began of researching and developing, it was an eye opener for her. (Image sourced from Forbes)

Ed-a-Mamma which started in 2020 has been selling its products through online platforms including AJIO, Myntra, Tat CLIQ, Amazon apart from its own webstore.

Vivo India onboards Wunderman Thompson India as its agency on record

Wunderman Thompson India will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership. (Representational image by Pradamas Gifarry via Unsplash)

Wunderman Thompson India will manage the integrated creative duties for Vivo’s product portfolio.

AdPushup becomes only Indian tech solution company to be named as Google’s Premier certified publishing partner

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

As a GCPP Premier Partner, the company will have access to additional benefits and support from the global Google team that is only available to select channel partners.