Tag: Brand Makers

Bookstrapping: The Disciplined Mind by Zoe McKey

The book is also a reminder that having a disciplined mind eventually pays off. Everyone is a 'work in progress' and mistakes will be made, but those will turn into learnings with time. (Representational image: Daniele Franchi via Unsplash)

“The world is not responsible for you, you are responsible for yourself in the world,” an excellent reminder when we are tempted to complain. Bookstrapping Rating: 3.5 stars

People are bored and they want to see the Nothing team bring some change: Carl Pei

Kunal Shah in conversation with Carl Pei during a Cred Curious session. Pei said, "We believe in functional design where everything needs to have a function. Even if it looks cool, there needs to be a functional element. Some brands can focus on ornaments, but that is not what we do."

Highlights from a conversation between Cred’s Kunal Shah and Nothing founder Carl Pei.

Media Mavens: Conversations have become easier with BARC ratings’ return, says Niti Kumar, Starcom

Overall, I think everyone is much happier. Conversations have become easier because one knows now where the genre stands. It has become much easier for a planner or an advertiser to make choices and select what works for them, says Kumar.

Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.

How Curefit saw 300 percent increase in engagement after redesigning its app

"In March 2021, we set a vision for ourselves that in the next 2 years we want to join the league of world’s best apps and we called it Design+. This vision led us to building a robust design language," says Shriya Malpani

In an exclusive interview with Storyboard18, Shriya Malpani, Head of Design, Curefit, talks about the role of app design in brand growth.

Bookstrapping: Influence Empire – The story of Tencent and China’s tech ambition

A master of creating products so convenient and intuitive that billions of users want to join his network, Pony Ma is a private entrepreneur in a state dominant economy with a gift for survival.

Lulu Chen’s book is a window into the brainchild of Pony Ma, Tencent’s ‘influence empire’. Bookstrapping Rating: 4 stars

Get to the bottom of the pyramid with green products: Sudhir Sitapati

Regarding budget expectations, Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent."

Sudhir Sitapati joined Godrej Consumer Products Ltd (GCPL) as managing director and CEO last year, when the world began to open up in a post-pandemic era. In a candid interview with Storyboard18’s Delshad Irani, Sitapati tells us how he articulated his vision for GCPL back then and his approach towards marketing and brand building. He also shares how Godrej is democratizing categories and the secret to building enduring brands. Here’s what he said. “Companies that last a long time almost always have very strong value systems ingrained in them. Second, you have to have a manic focus on cash…”

EVolve 2022: Industry needs to focus on measures to make reliable products: Ather’s Nilay Chandra

Rather than pointing fingers at how things are blown up in the EV category which might be true, the industry needs to focus on measures to make reliable products. Once consumers see evident action being taken by all players then half of the problem will be solved and then we could do myth busting exercises, says Nilay Chandra

Exclusive: Nilay Chandra, VP – Scooter Business, Ather Energy, on evolving EV marketing strategies