Tag: Biz Moves

Famous Innovations bags social mandate of Adidas

As the brand prepares for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a robust presence on digital platforms. (Representative Image: Giorgio Trovato via Unsplash)

The account was won post a multi-agency pitch.

IPG Mediabrands’ UM appointed as global media AOR for General Mills

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

UM will look into strategy, planning, buying, analytics, performance, and commerce efforts across 35+ markets of the brands of General Mills which include Pillsbury, Nature Valley and Cheerios.

FCB Ulka bags Shoppers Stop’s creative mandate

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

The agency will be responsible for developing and executing all integrated marketing campaigns for Shoppers Stop, a fashion and beauty omnichannel retailer.

BBH bags the creative mandate of upGrad

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

The account was won post a multi-agency pitch.

L&K Saatchi and Saatchi has won UPES On’s integrated creative mandate

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

L&K Saatchi & Saatchi will manage the brand’s mainline creative, while its digital arm, Saatchi & Saatchi Propagate, will handle the brand’s digital presence and strategy.