Tag: Biz Moves

Tilt Brand Solutions turns communication partner for Lendingkart

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Tilt Brand Solutions, in this partnership, was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao.

Biz Moves: Gozoop Hawk and Popkorn bag accounts

Data-driven customer experience agency, Gozoop Hawk bagged the digital customer service mandate for real estate brand Godrej Properties. (Representative Image: sippakorn yamkasikorn via Unsplash)

Keep up with all the key business wins and the account movements.

GOZOOP HAWK wins digital customer service mandate for Godrej Properties

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The mandate will be managed from the agency’s headquarter in Mumbai.

Amazon puts its $20.6 bn media account up for review

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

Amazon’s media account is under review at IPG’s Initiative, who has handled the company’s mandate since 2017.

Omnicom Media Group bags Uber’s global media business

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Its previous incumbent, WPP’s Essencemediacom retains the operations of its Asia Pacific business.

The Marcom Avenue bags PriyaGold’s performance marketing mandate

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As part of this partnership, The Marcom Avenue will leverage its expertise in data-driven insights, creative content, and cutting-edge digital strategies to enhance PriyaGold’s brand visibility and market reach. The agency will focus on driving measurable results, optimising customer acquisition, and increasing overall brand performance.