Tag: Biz Moves

Accenture to acquire creative and digital experience agency Rabbit’s Tale

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection.

Foot Locker signs long-term licensing agreement with Metro Brands and Nykaa Fashion

Under the terms of the agreements, MBL is granted exclusive rights to own and operate Foot Locker stores within India and to sell authorized merchandise in Foot Locker stores. (Representative image by Sebastien Chiron via Unsplash)

According to a report, the volume of the sneaker segment in India is projected to reach 66 million pairs by 2028.

Madison Loop has bagged Oberoi Realty’s integrated mandate

Sarina Menezes, head and vice president – brand marketing and corporate communication, Oberoi Realty, commented, "We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty". (Representative Image: engin akyurt via Unsplash)

The agency will oversee creative, digital media, social media and performance marketing for the client.

Dentsu bags the integrated communication mandate of BharatBenz

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The account, which was won post a multi-agency pitch will see dentsu India provide end-to-end communication solutions for BharatBenz.

Uniqlo India scouts for a new creative agency

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Nidhi Rastogi, marketing director of the Japanese clothing company said, she is looking for an agency to help shape the brand’s journey in India.

MiQ acquires French media governance MarTech company Grasp

Grasp will introduce a new route to partner with MiQ across all markets. The company will continue to operate as an independent business unit under MiQ’s ownership and will retain its current brand. There will be no change to either company’s organizational structure. (Representative Image: Tim Mossholder via Unsplash)

This marks MiQ’s third financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

Biz Moves: Rediffusion and Sociowash bag mandates

Rediffusion has bagged the creative mandate of Ashiana Housing where the account will be handled by the agency's Delhi office. (Representative Image: Abigail Mangum via Unsplash)

Keep up with all the key business wins and the account movements.

Communication company Moshi Moshi bags Klub’s social media marketing mandate

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

The mandate entails a comprehensive social media marketing strategy to amplify and create social media campaigns and content strategies to build a stronger brand voice.

DS Group onboards Atom Network as its creative partner; to handle the brand’s dairy biz

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The agency was awarded the business after a competitive pitch process.