Tag: Biz Moves

Millet snack enterprise Troo Good appoints Wunderman Thompson as its ad agency

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

Wunderman Thompson assumes responsibility for crafting advertising and digital communications strategies for Troo Good across various social media platforms.

Biz Moves: Top account movements of 2023

ere’s a comprehensive look at businesses that agencies in India picked up through the year. (Representative Image:PEIWEN HE via Unsplash)

A recap of the media, digital and creative businesses bagged by agencies in India.

White Rivers Media wins 25+ business accounts in 2023’s Q4

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

In addition, the agency landed big hits in the AI and CGI arena with content envisioned and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.

Mankind Pharma awards D2C digital mandate to Social Beat

McCann Worldgroup Gurugram secured the first spot in the Asia-Pacific region. (Representative Image: Giorgio Trovato via Unsplash)

Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma, encompassing various channels such as social media, search engine optimization (SEO), content marketing, and more.

Porsche India invites agencies for a strategic partnership

The German car maker Porsche is doubling down on building its India presence. According to media report, the company is actively looking for investor partners. (Representative Image: Campbell via Unsplash)

The German car marker is looking for an agency to execute, track, and fine-tune its digital campaigns across platforms while focusing on prospecting and lead generation strategies.

Whirlpool Corporation plans to sell up to 24 percent stake in Indian arm next year

Whirlpool Corporation asserted that it continues to see India as a significant marketplace for growth and an integral part of its growth strategy and it "remains committed to expand the business with new product launches and the recently acquired Elica India business." (Image source: Moneycontrol)

On November 30, 2023, Whirlpool Corporation announced its intention to enter into one or more transactions to sell up to 24 percent of its ownership interest in Whirlpool of India Ltd in 2024, the company said in a regulatory filing, which was shared on BSE by Whirlpool of India.