Biz Moves – Page 4 – storyboard18

Lowe Lintas bags the creative mandate of Jawa Motorcycles

The first campaign has already been released, within weeks of the pitch having concluded. (Still from the campaign)

The Mumbai office of Lowe Lintas will handle the mandate for Jawa Motorcycles.

mSix&Partners entrusted with the integrated media mandate for Kapiva

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

The brand has enlisted mSix&Partners’ expertise in data-led and audience-centric media planning to support its aggressive expansion plans, primarily on e-commerce platforms. The brand will also closely collaborate with mSix&Partners and utilize its capabilities in precision planning and data measurement to address unique business challenges.

Exclusive: Volkswagen India’s Rs 150-180 crore media business up for grabs; calls for pitch

Storyboard18 was the first to report the media review in India.

German automaker Volkswagen initiated a global review of its media planning and buying account. Its contract with PHD ended last year. Media spends in India are in the range of Rs150-180 crore.

Omnicom wins creative mandate of Air India Express

Last year, Air India had started the rollout of its new global brand identity across touchpoints. (Image source: Moneycontrol)

Meanwhile, flagship brand Air India’s creative mandate is with McCann Worldgroup.

Publicis Groupe bags Spotify India’s media business worth Rs 100 crore: Exclusive

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Following a global pitch and realignment, Spotify gives its media mandate to Publicis Groupe’s media investments company.

Dentsu Creative India bags digital mandate for Sony

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Dentsu Creative India will leverage its client-centric approach and expertise in marketing tech consultancy to deliver a blend of digital strategy, creative excellence, and data-driven insights.

Nodwin Gaming acquires Comic Con India

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

NODWIN Gaming will acquire 100 percent of the shares of Comic Con India at a valuation of Rs 55 Crore through a combination of cash and share swap from the founders of Comic Con India – Jatin Varma and Karan Kalra.

Publicis Worldwide bags the integrated creative mandate of Pramerica Life Insurance

As part of the mandate, Publicis Worldwide India has launched a two-part digital campaign, ‘This is my Climb’, for the brand.

Hero Cycles brings Wieden + Kennedy on board

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Wieden+Kennedy’s mandate is to steer the brand into a new era, bringing a fresh, contemporary perspective to the entire brand portfolio of the company.

Jio-Bp’s Rs100 crore media account now with Vibrant Media

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Vibrant Media will handle Jio-bp’s media duties.