Tag: Biz Moves

Cheil’s Experience Commerce bags the creative and social media mandate for The Sleep Company

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Storyboard18 Global News Break Confirmed: Publicis Media gets Spotify’s global media account

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify awards its media account to Publicis Media after a global pitch. Following the global realignment, Publicis Media gets the streamer’s business in India. Storyboard18 broke the global exclusive story on February 1.

DDB Mudra’s Mudramax bags the media mandate of Kshema General Insurance

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The partnership aims to build a strong brand narrative around Kshema’s core promise of “Extremes Se Suraksha”.

Dentsu Creative bags the integrated creative mandate of Popeyes

The account was won following a multi-agency pitch and will be serviced from the agency’s Gurugram office.

As per the mandate, Dentsu Creative will develop end-to-end creative solutions for Popeyes India. This includes the development of brand strategy, identity, communication, and a robust digital presence.

Aditya Birla Group’s new paints company Opus appoints DDB Mudra as creative partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

With this partnership, DDB Mudra will manage the comprehensive portfolio of four brands from Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime (institutional).

Sociowash secures the digital mandate of Tide Arabia

The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of voice of the brand by executing campaigns that will increase engagement and brand recall.

The agency will be responsible for elevating the brand’s digital presence through the formulation and execution of strategic creative approaches.

GOZOOP HAWK bags listening and digital customer support mandate for Amazon miniTV

Amazon miniTV offers a large library of popular web series, movies, reality shows, dubbed international content, in multiple genres like comedy, romance, slice of life, thriller and more.

As part of the mandate, GOZOOP HAWK’s key responsibilities will include handling digital customer support, monitoring online brand chatter, amplifying positive stories, measuring sentiments, providing timely resolutions and deriving actionable business insights for the brand by understanding and tracking valuable web conversations to delight customers.

Dentsu Creative bags the creative mandate of Motorola

The agency won the mandate following a multi-agency pitch and will service the brand from its Delhi office. (Image source: Moneycontrol)

As per the mandate, Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms.