Tag: Biz Moves

Welspun ropes in dentsu X as its partner for integrated media solutions

The agency’s purpose-driven media expertise combined with the network’s strategic foray into practices like Martech (big data, analytics, CRM, CDP) gaming, omni channel commerce, and content will help the brand to further build upon revenues. Welspun’s brands have been highly active on digital and traditional media platforms, engaging with consumers across multiple touchpoints. (L to R: Manjari Upadhye, Anita Kotwani, and Jose Leon)

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Biz Moves: Omnicom Media Group, Team Pumpkin and Narrative

Global advertising, marketing and corporate communications company Omnicom Media Group has retained the media planning and buying account of banking major HSBC. (Representative Image: Jonathan Chng via Unsplash)

Keep up with all the key business wins and the account movements.

L&K Saatchi & Saatchi bags the media mandate of Captain Steel

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

As part of this partnership, the agency will be responsible for managing Captain Steel’s mainline and digital creatives, as well as its digital media solutions.

BBH India bags the creative mandate of IVAS

The agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing search engine optimisation (SEO) services. (Representative Image: eloy carrasco via Unsplash)

The mandate of BBH India would include managing the entire spectrum of brand development and positioning for IVAS.

Interactive Avenues wins Daawat’s digital mandate

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The digital arm of IPG Mediabrands India, will provide comprehensive digital services leveraging an audience-first, data-driven approach.

Grapes bags digital AOR mandate for AcneStar

The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.. (Representative Image: Tom Briskey via Unsplash)

As per the mandate, Grapes will be responsible for the overall digital strategy and planning for AcneStar.

Biz Moves: 82.5 Communications, Lodestar UM and Digital Refresh Networks

Tile company Kajaria awards its creative mandate to 82.5 Communications, which will work out the next phase of growth with end-to-end strategy and creative solutions. The business will be handled out of the Gurugram office. (Representative Image: Jeff Cooper via Unsplash)

Keep up with all the key business wins and the account movements.

82.5 Communications bags the creative mandate of Kajaria

The business will be handled by the agency's Gurugram office. (Representative Image: Mauro Gigli via Unsplash)

The agency’s responsibilities will include handling and growing Indian brands, working out the next phase of growth with end-to-end strategy and creative solutions.