Tag: Advertising

Publicis Groupe to repurchase 2 million shares

This acquisition remains subject to customary conditions to closing and is expected to close early in the second quarter of 2025.

Publicis Groupe has appointed an Investment Services Provider for the implementation of the program. The program will start as of February 9, 2024 and run until no later than May 31, 2024. At the current price, it represents an amount of approximately 200 million euros that will be financed by the Groupe’s cash.

Cheil India launches ‘Unbelievable Delight’ for MG Motor India

Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films. (Stills from the campaign)

The campaign comprises one film each for its three SUVs- Hector, Astor, Gloster. The films feature two protagonists in different settings, an Indian and a Brit, discussing the unbelievable prices that MG Motor India is offering on its 2024 models and trims.

Swiggy and Talented release UI-based film during Valentine’s week

In its second season, Swiggy has again released a UI-based film, but this time it is about two 60-something empty nesters, who find their love and their way back to each other, with a little help from Swiggy.

In the world of right swipes and ghosting, this film focuses on an old school love that has a track record of 40+ years of being together.

Laqshya Media Group acquires ad rights for Cochin International Airport

The acquisition of advertising rights at Cochin International Airport provides Laqshya Media Group access to an advertising channel, enabling brands to reach a diverse and international audience. (Image source: Moneycontrol)

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a comprehensive platform to showcase their products and services.

Super Bowl 2024: All the stand-out ads to watch

According to the survey, 22.5 million US employees, constituting 14 percent of the workforce, expect they will miss at least some work on Monday while 45 million anticipate being less productive than usual. (Representative image by Alex Batchelor via Unsplash)

Here’s a round-up of the advertising highlights from Super Bowl LVIII.

Western Railway collaborates with Red FM for a music video

The video presents RJ Malishka documenting the residents of the city and situations across more than 5 stations of Western Railway, including places like the Western Railway Heritage Gallery at Churchgate, EMU Carshed at Mumbai Central ,Yard, and Train Management system at Mumbai Central. (Image source: (from left to right - Moneycontrol and Facebook))

The video featuring RJ Malishka is aimed at intensifying the connection between Mumbaikars and the Western Railway.