Tag: Advertising

Publicis expects organic net revenue grow to 5 percent in 2024; anticipates cuts in traditional marketing

The group will put aside between 700 million and 800 million euros this year for potential mergers and acquisitions to boost its data, tech and AI capabilities, it said. Another 200 million will be earmarked for a planned share buyback.

For the first quarter, the maker of marketing campaigns for the likes of L’Oréal or Walmart anticipates an organic growth within the full-year range.

Radio City records 11 percent growth for third quarter

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

The jewellery industry saw growth of 44 percent year-on-year, an increase in the advertising spending. The pharmaceutical market grew by 15 percent and the auto industry recorded 26 percent growth compared to the previous year.

Omnicom records 4.4 percent growth in Q4 of 2023

Omnicom grew 2.6 percent in the US, its biggest market, 7.2 percent in Europe, 6 percent in APAC and 4.7 percent in the UK. (Image source: Facebook)

In 2024 the company is targeting 3-5 percent growth. CEO John Wren blamed account losses including Pfizer, which went to Publicis.

IKEA launches ‘Organising Is Awesome’ campaign

Playing on the element of personification, the campaigns breathe life into household items, turning them into relatable characters that talk to each other.

Each film takes a humorous and playful spin on colloquial conversation, addressing the clutter challenges in three distinct scenarios and showcasing the wardrobe, shoe cabinet, and kitchen cabinet.

WPP invests in new German agency OH-SO Digital

The partnership with OH-SO Digital will further strengthen WPP’s digital offer in Germany, complementing existing capabilities that help clients drive growth as the needs of consumers continue to evolve.

The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

There is a difference between courage and foolhardiness, says ASCI Chief on Poonam Pandey controversy

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

Manisha Kapoor, CEO and Secretary-General, Advertising Standards Council of India (ASCI), said, “I would like to believe that ethics, truthfulness and courage are cultural values that rest even within new age digital firms. Even while agencies push boundaries, because that is what creativity is about, there is a need for a moral compass that drives decision making and creative strategy.”

Exclusive: Wipro Consumer calls for a creative pitch for flagship brand Santoor

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro calls for a creative pitch for Santoor, the country’s second-largest selling soap brand with sales of over Rs 2,650 crore.

News18 India’s ad campaign showcases leadership during Ram Mandir consecration week

In the run up to the historical consecration ceremony of the Ayodhya Ram Temple that took place on January 22nd, News18 India significantly enhanced its coverage and launched 100 hours of special, non-stop programming, titled ‘Shree Ram Mahaparv’.

The ad campaign, which was launched in Wednesday’s newspaper, according to the latest viewership data from BARC, with 9.48 crore AMA’s, News18 India remained ahead of Aaj Tak, which garnered 9.33 crore AMA’s during the week of temple inauguration.