Tag: Advertising

YouTube’s four big bets for 2024

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

and why protecting the creator economy is foundational.

Snapchat celebrates real connection with new campaign Less/More

Colleen DeCourcy, Chief Creative Officer, Snap Inc shares the vision for Snap Inc.’s 'Less/More' campaign.

In an exclusive interaction with Storyboard18, Colleen DeCourcy, Chief Creative Officer, Snap Inc shares how Snapchat’s distinctive and deliberate design choices — disappearing messages, privacy settings and no social validation metrics – have been pivotal in setting Snapchat apart.

Hyundai’s women buyer percentage surges to 11 percent in 2023, fortified by Deepika Padukone partnership

"Creta is a cornerstone model for Hyundai, contributing to over 20 percent of our sales. In preparation for the January launch, we strategised for a Bollywood-centric approach due to the resurgence of interest in movies. Shah Rukh Khan, our brand ambassador, has been instrumental, unveiling our 2020 model. Seeking a new disrupter for the campaign, we explored collaborations with other celebrities, shortlisting Deepika Padukone," says Virat Khullar, AVP and vertical head, marketing, Hyundai Motor India.

Hyundai recently signed up the actress for its latest campaign, also starring longstanding brand ambassador Shah Rukh Khan.

The impact of AI on the creator economy

Amazon’s AI-driven recommendation engine seamlessly integrates with its e-commerce platform, enhancing user experience. (Image source: Unsplash)

In a global survey conducted by Lightricks, 84 percent of content creators expressed their willingness to leverage AI if it could save them time or money.

FCB’s Swati Bhattacharya on her way out?

Bhattacharya has 25 years of experience in advertising and as per reports, was the first CCO in India when she was promoted to the same position in 2016.

An advertising veteran, Swati Bhattacharya has also led creative departments at JWT.

Licious unveils new campaign “Have a Licious Sunday”

Licious aims to open at least 40 offline locations by the end of the current fiscal year, a significant increase from just four stores at the beginning of the year.

This campaign is a reminder to families about the joy and leisure that Sundays bring, encouraging them to savour these moments around the dining table with delicious food.

Tata Motors unveils ‘Karo Life Control Mein’ campaign

The campaign debuts 15 distinctive films, each dedicated to highlighting unique attributes of the platform. Each film features a narrator, who plays a pivotal part in bringing to life the benefits of Fleet Edge that enhances operational efficiency and creates a user-friendly system for fleet management. 

The campaign illustrates how it empowers businesses to take charge of their operations, optimise resources and elevate overall fleet performance.