Advertising – Page 94

LED board ads distracting; Karnataka HC issues notice

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The petition highlighted that the bright LED lights could lead to visual disturbance, discomfort, and temporary blindness during nighttime.

X will allow ads to run next to selected content creators

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

This move will present flexibility to the advertisers to ensure that their ads don’t run next to controversial or content deemed as offensive.

McDonald’s new campaign sends kitchens on vacation

The ad depicts a family packing off their microwave and toaster on a coach trip, then eagerly getting into their car and driving to their local McDonald’s.

Created by TBWA, the ad film ‘Send Your Kitchens on Vacation’ has various ways available for customers to pick up food from McDonald’s.

Federal Bank partners with News18 and Tata Trust for cancer awareness film

This film is part of the Sanjeevani initiative, aimed at fostering dialogues about cancer, eliminating misconceptions and promoting early screening in combating the illness.

The film #YaadRakheinScreenKarein urges people to consider the importance of cancer screening in their everyday lives.

Terribly Tiny Tales unveils Instagram film with Philips Airfryer on Valentine’s

The ad campaign is crafted to celebrate Valentine’s Day 2024 with a romantic culinary gesture with the help of a Philips AirFryer,

The ad film features newlyweds Mukti Mohan and Kunal Thakur, urging viewers to express their affection by preparing a romantic homemade meal for their partners this Valentine’s Day.

Saffola launches new ad film to promote healthier lifestyle

Conceptualized by Mullen Lintas, the TVC opens with a young 40-year-old man sharing the news of his promotion as the CEO with his family.

The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to prevent the early onset of health issues that are typically experienced at the age of 60, arising now at the age of 40

Ranveer Singh formally publicizes himself as co-founder of Bold Care

Bold Care announced partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand's mission to normalize conversations about men's sexual health and empower them to prioritize their well-being. (Image source: Moneycontrol)

This announcement comes on the heels of Bold Care’s wildly successful #TakeBoldCareofHer campaign, which featured Singh in a series of humorous and thought-provoking videos that tackled common misconceptions and taboos surrounding men’s sexual health.

BYJU’s cut marketing spends by 20 percent in FY23: Report

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

BCCI sought Byju’s insolvency at NCLT over default in payment of Rs 158 crore.

Havas acquires B2B marketing agency Ledger Bennett

Ledger Bennett’s London-based staff will move to Havas Village London from March 2024 where the agency will be headed by CEO Andrea Glenn who’ll report into Patrick Affleck, CEO, Havas Media Network UK & Ireland. (Representative Image: charlesdeluvio via Unsplash)

Ledger Bennett operates in EMEA, APAC and North America, servicing clients across industrial, tech and services within B2B, including GE Digital and LinkedIn.

Super Bowl: Ads that scored the greatest touchdowns

Advertising during the Super Bowl has become a sought after thing. Brands battle it out to secure a 30-second spot, making the $7 million price tag sound inconsequential.

Let’s take a look at some of the stand-out ads over the years.