Tag: Advertising

Publicis versus WPP: Publicis Groupe tops 2023 global new business with $700 million

According to the R3 report, the value of Creative accounts globally increased in 2023 by 8.4 percent across a 13.7 percent decrease on volume. Holding companies accounted for most of those wins, with Publicis Groupe, WPP, and Interpublic Group leading in that order. Three independent agencies (Wieden+Kennedy, M&C Saatchi Group, and Mother) rounded the top 20 in the Creative New Business League. (Image source: Facebook and X)

Publicis Groupe leads the 2023 global New Business League holding group rankings, with its win of Pfizer pushing it past WPP; its closest competitor for the last eight years.

HDFC Mutual Fund’s new ad by Publicis Worldwide India encourages habit of investing

The film portrays a father sharing an incident from his office with his son, imparting a valuable life lesson in the process.Through this narrative, the brand highlights the importance of starting early investments and planning for the long term.

The ad titled ‘Seekh’ depicts father-son bonding, and promotes systematic investment planning.

Radio AdEx in 2023 touched Rs 2,272 crore: Reports

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

Real estate remained the biggest spender on radio advertising, holding a 16 percent share as contribution to total radio AdEx in 2023.

Out-of-home hit a total AdEx of Rs. 4,140 crore in 2023: Reports

Looking at OOH AdEx by category, real estate and construction materials maintained its lead, with a 19 percent share. FMCG which had moved up in share to 13 percent in 2022 rolled back to a 11percent share. Organised retail maintained its 13percent share. Telecom, which at one time was the largest contributor to OOH AdEx now has a share of just five percent. (Image source: Unsplash)

OOH has maintained its share of 4percent, similar to the share of OOH in global AdEx.

TV AdEx grew 7 percent in 2023, touched Rs 32,886 crores: Reports

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

According to Madison analysis, a major reason for the lacklustre performance of linear TV during 2023 could be attributed to the intense competition that emerged because of the splitting of ownership of IPL TV and digital rights and Jio’s decision to allow streaming of IPL free of cost.

Digital ad growth stumbles in India in 2023, startups and regulations play spoilsport: Reports

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

As per Madison report, digital AdEx grew only 15 percent in 2023, compared to 50 percent in 2021 and 35 percent in 2022.

2023 AdEx slips just below Rs 1 lakh crore, lowest growth in 6 years: Reports

‘In 2023 despite GDP having grown at 7.3 percent, AdEx seems to have grown at only 10 percent which is the lowest growth Indian AdEX has seen in the last 6 years, except the COVID year,” the report added. (Representative Image: Eleni Afiontzi via Unsplash)

According to the Madison Report, India’s 2023 AdEx growth has hit a six year low, except the COVID year.

Valentine’s Day 2024: Ad campaigns that stole hearts

While some brands used Al to create more personal experiences for customers, others employed various tactics including partnering with influencers to create user-generated content, adding relatability to the brand.

This Valentine’s Day, brands have challenged the traditional concepts of love and embraced the new and changing notions of relationships through their ad campaigns.