Tag: Advertising

Aditya Birla Health Insurance ropes in actor Vikrant Massey for new campaign

Through the campaign, Vikrant Massey emphasizes on the blend of health and insurance features, aligning with ABHICL’s mission of promoting a healthier lifestyle.

Featuring a total of four ad films, the campaign presents Activ One as a comprehensive health insurance plan that has been designed to empower customers to achieve their healthiest self.

Flame of Innovation: The matchbox campaign that lit up Indian advertising

Fifty words comprised the headline for the half page ads that ran for nine consecutive days to maximise the campaign’s impact. In each advertisement, the headlines were long and different. The campaign spoke of the advantages of an ad at the back of a matchbox. And, each ad touched upon different selling target groups, highlights Panna Jain, who conceptualised the WIMCO campaign. (Image source: Panna Jain)

WIMCO Matchbox campaign was the creation of erstwhile agency MCM (Mass Communication and Marketing) that was released in the 1960s. Credited as an unconventional campaign, the pathbreaking half page ads featured two hands engaged in doing different things.

Govt to curb misleading ads by coaching centres; readies guidelines

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

There was a consensus that the Central Consumer Protection Authority should come up with guidelines for the prevention of misleading advertisements in the coaching sector.

Schbang apologises again for Poonam Pandey fake-death marketing stunt; thanks ASCI for auditing future ideas

US drug giant Merck’s Indian affiliate MSD terminated its association with Schbang after speculations surfaced that the pharmaceutical major and its India affiliate were allegedly involved. (From left to right: Image source - Schbang (YouTube) and Poonam Pandey (News18))

The ad agency Schbang went on to assure readers that such an act would never happen again.

Indian Elections: Popular campaigns through the years

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

Over the years, Indian political parties have launched various campaigns, attracting the attention of general masses and countering the opposition’s claims.

Kaveta Chaudhry, Surf’s Lalitaji, dies of cardiac arrest but her legacy lives on

For a long time, Lalitaji was thought to have been based on Padamsee’s mother. However, as pointed out to Storyboard18 by a veteran ad man, the character was the creation of Usha Bhandarkar, former group creative director at the agency, as a modern lady based on model on real life middle class housewives’ values. (Stills from the ad campaign)

The campaign starring Kaveta Chaudhry, which debuted on television screens in 1984, enjoyed a run for several years even after Chaudhry became a writer, director and producer with Doordarshan series Udaan.

Headphones, rings, men’s t-shirts, stuffed toys among top products sold on Valentine’s Day: Flipkart

Sharing the screenshot of a conversation between a customer care executive and the anonymous customer, Blinkit stated how they had to decline the unique request. (Image source: Unsplash)

Flipkart also launched its Valentine’s Day campaign, ‘Your Wingman, This Valentine’s’ to strengthen its position as the one-stop destination for every shopping occasion.

CTV advertising up from Rs 450 crore to Rs 1,000 crore in 2023: Reports

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

According to the Madison report, the dramatic drop in prices of analogue TV sets and the availability of broadband at low prices has increased CTV population and made CTV find favour with advertisers.